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How business owners can develop productivity-boosting routines that stick

How business owners can develop productivity-boosting routines that stick
 

Posted: Wed 19th Feb 2020

There's never enough time in the day when you run a business. Building a productive routine is essential to making sure you get everything done.

There's no one-size-fits-all routine for being productive. This article shares the techniques you can use to build an effective routine, so you can figure out what will work for you.

Building a routine and sticking to it starts with prioritisation

The process of building productive routines starts with effective prioritisation.

Have you ever found yourself choosing what to do based on the emails you receive or putting off difficult tasks? You need to focus on the activities that will make the biggest difference.

Don't try to do too much

Having an unrealistic to-do list can create feelings of anxiety and frustration. It's better to tackle a small number of tasks that you know are the most important - imagine how differently you would feel if you completed your to-do list every day.

Be realistic about what you can achieve. Having three items on your to-do list is a good place to start. These could be individual tasks, such as checking a contract, or blocks of time working on projects like researching a new export market.

Enterprise Nation member and business coach Simon Alexander Ong said business owners should remember that while anything is possible, not everything is possible.

"Begin by reflecting on how you will know you have had a productive day by the time you're back in bed. Write these down and start with your most important thing first!" he advised.

Do the most important - or hardest - thing first

Often the most important thing you need to do is the most daunting. Perhaps you need to chase an invoice, deal with a customer complaint or make a cold call. It's easy to get distracted by things that are more enjoyable or simply less taxing.

Getting the most difficult task out of the way first means you free up mental capacity - you won't spend the day worrying about it.

Don't spend time on low-impact tasks

Your time is your most valuable asset, so don't waste it completing tasks that won't make an impact. What can you remove from your to-do list right now?

One tool that might help is the Eisenhower Matrix. It encourages entrepreneurs to write tasks on a grid with 'urgent' and 'less urgent' at the top and 'important' and 'less important' at the side. You shouldn't do tasks that are less important and less urgent.

It's worth thinking about how you balance tasks that are important and urgent or non-urgent. Non-urgent tasks like looking for partnerships or applying for grants will create long-term value; try to make time for them and don't get caught up in the day-to-day of running a business.

Check in on your goals regularly

If you're stuck on what to prioritise, check in on your goals. Have you agreed to support projects that don't properly align with your targets? Are there marketing activities that could be scrapped?

Why are you running a business? Setting goals and checking in on them regularly means you're more likely to stay on track.

"It's important to have a specific idea of what you want to achieve. If the goal is vague, you won't know if you're getting closer. You should be able to know once you get there, so it's great if it's something you can measure," said Enterprise Nation adviser Justine Markeviciene.

Focusing on the "why" behind your business is an incredibly powerful tool to keep you on track.

Building goals into your daily routine

Find ways to make sure you're thinking about your goals regularly. You could have your "why" framed and put it on your desk, have your top goals as your desktop background or include them at the top of your to-do list.

Reward yourself when you reach your goals

Celebrating success helps reinvigorate your enthusiasm. Make sure you take time to enjoy reaching the end of a quarter or a particular milestone.

Keeping track of your to-do list

It's important to create a system to manage the tasks you need to do. Have you ever felt like there's too much to remember? Trying to keep track of a long to-do list takes up a lot of your mental capacity and can cause anxiety.

When you've established a method for prioritising tasks, you need to build an approach to tracking them.

Apps that can help you manage your to-do list

There are a number of tools that can help you manage your to-do list and plan projects. Here are a few examples aimed at small business owners.

Using a notepad to track your to-do list

There's an endless amount of apps to help you keep track of your to-do list, but the old fashioned notepad might work best for you.

Abena Poku-Awuah founded sustainable events agency Legacy. She relies on a number of programs to manage the business, including Hubspot, G Suite and Asana, but still writes her to-do list in a notepad every day.

"I still write lots of stuff down. I have a nice notebook, so I don't scribble in it. I list out tasks and take notes in meetings," she said.

The power of your calendar

Adding blocks of time to your calendar means you're committing to completing tasks within a certain time frame. You can do this at the start of the day or week based on your to-do list.

Enterprise Nation member and marketing consultant Luan Wise has a strict routine for keeping her calendar up to date. Wise uses Google Calendars to track different types of activity, such as meetings and admin tasks, and everything's colour coded.

It's also helped to schedule recurring events for regular tasks like invoicing and computer back-ups.

"If you have a meeting, make sure you schedule the time you need for travel either side of the appointment. Schedule prep time ahead of the meeting and time afterwards for any actions too," she said.

Working in blocks of time

The modern workplace is filled with distractions. Email, mobile phone notifications and the endless opportunities to procrastinate online prevent us from focusing. It's worse when you're a business owner who is managing staff and dealing with enquiries.

To work effectively, particularly if you're trying to be creative, you need to be able to concentrate. One method to deal with this is to work in blocks of time when you commit to focusing on a single task.

  • Software like Freedom can turn off your internet or elements of it if you find yourself compelled to check social media or your email.

  • Working in a different environment can help, whether it's moving to a new spot in the office or going to a new location like a café.

It takes time to get used to working in blocks and be able to ignore the itch of distractions, but it's worth the effort.

Legacy's Abena said turning off phone notifications and answering emails in a batch was invaluable.

Wise works in blocks of time too. She books time for activities like content creation and schedules if for first thing in the morning, the time of day that she knows she'll be most creative.

"I batch my time to do similar activities in a single block. For example, if I have a series of events to promote, I'll create short videos to talk about each one. I'll prep, get in the zone and do all the recordings in one session, with a couple of outfit changes to mix it up!" she said.

Completing one or two blocks of distraction-free time per day can have a massive impact on how productive you are. Switching between tasks means your brain has to rethink what you're doing and has a significant impact on the quality of your work. Multitasking may feel more productive, but it isn't.

Get the blocks of time in your diary and leave yourself wiggle room because there's always something that overruns or needs attending to at the last minute.

Start by making small changes and build on it

The best way to build a productive routine is to develop elements in turn, rather than try to change everything at once.

When you've finished this article, pick something that really resonates and start there. Once you've embedded one thing you can return to the list and add something. Whatever you do, choose something simple and start today.

What to do when your routine breaks down

Productive routines can easily break down when you're sick, there's a family emergency, your excitement about working on the business falters or for lots of other reasons. The important thing is not to be too hard on yourself.

When productive routines start to break down it's important to:

  • Be aware there's a reason you're not able to perform at the level you want to

  • Think about reducing the hours you work

  • Make short-term changes to your routine to reduce stress levels

  • Make a conscious decision about when you're going to get back to your routine

Make time for learning and staying healthy

It's crucial your routine provides enough time to stay healthy. Fail to get enough sleep, exercise and time with friends and family and it's easy to become stressed or burn out. If you're not well-rested you're not going to do your best work.

  • That means making sure you take enough breaks during your workday. Stare at the screen too long and your productivity will start to fall.

  • Make sure you get away from your desk at lunchtime.

  • When you're planning your day, fit in exercise. That could mean taking a walk at lunchtime or on the way to your business.

  • Try to avoid working too many hours in the day. Your productivity will fall off a cliff at a certain point and being poorly rested means you won't be able to work effectively the next day.

The nature of running a small business means you're ambitious and have limited resources - a combination that leads to moments of frustration as much as elation. It's important to remember that in spite of your efforts to build a productive routine you may feel overwhelmed on occasion.

"I don't always feel in control of my workload. I don't know why. We're quite efficient. I always have quite a clear inbox," said Abena. "But life is constant. I think I'm on top of things but something comes in for events and blows everything out."

The key is to find a system that means you get the most out of the time you have. There's no one-size-fits-all approach but the common features include blocking out time, ruthless prioritisation and making sure you're staying healthy.

Apps and tools that can help

There are a number of tools that can help you concentrate when you're working in blocks of time and meditate on your breaks.

  • Calm: The low-cost meditation app has lots of guided meditation, including 10-minute sessions that are easy to fit into your routine.

  • Headspace: Helps people learn the essentials of meditation and mindfulness, with a free 10-part course.

  • Noisli: Plays background sounds such as ocean waves or a roaring fire to help block out distractions

More resources to help improve your productivity

Want to learn more about being more productive? Check out these videos from Enterprise Nation advisers.

 
 
Chris has over a decade of experience writing about small businesses and startups. He runs Inkwell, a content agency that helps companies that sell to small business owners grow their audiences through content marketing. You can find him on Twitter at @CPGoodfellow.
 

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