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Four easy steps to a successful week in business

Four easy steps to a successful week in business
Ayodele Olajiga
Ayodele OlajigaLeveli Consulting Ltd

Posted: Thu 18th Mar 2021

Having a successful year in business is simply a series of successful weeks. In this blog, I discuss four easy steps, based on my consulting/coaching work with business owners, that - if you execute consistently - put you on a trajectory to achieve your objectives.

1. Get clear on what success means

Most people tend toward ambiguity, in thought and action. As a result, even in business, we are often not clear on the specific outcomes we desire. Karen Martin, in her book Clarity First, states lack of clarity as a major hindrance to corporate performance, employee engagement and more.

So what does this mean for your organisation on a weekly basis? Define exactly what success means for the week.  In sales, success might mean 50 widgets sold by the end of the week.

2. Identify the actions that drive results

Now that you know what you want, what specific action will drive that outcome? I once ran a food company that needed to build its supermarket coverage. We had a weekly target of the number of stores that we had to recruit, as we tracked toward a total number of stores we expected to cover in the year.

We identified two actions: 1) recruit new stores into our network and 2) retain existing customers. This provided our sales manager with clear KPIs to manage our sales team and drive sales on a weekly basis.

3. Identify the optimal relationship between KPI and desired result

The next step is to identify the relationship between the KPI and the desired result. For example, it takes reaching out to five customers to sell one widget and this immediately shows that the business will have to make 250 customer contacts in a week to give it a high chance of selling 50 widgets.

In the company I ran, we calculated that we had to visit 150 locations per week, 80% of which were existing customers, to give us a decent chance of achieving our objectives.

As you can imagine, this allowed us to be able to plan effectively and also ensure we had the right number of people on the sales team.

4. Build a learning organisation

One of the many things I come across as I support businesses, both small and large, is that they often make the same mistakes over and over again.

Conducting a weekly 'After Action Review,' or AAR, to assess how well you performed each of the three preceding steps will help you to arrive at the following decisions:

  • What you should keep doing

  • What you should stop doing

  • What you should start doing

With these conclusions, you can update your plan for the next week, then build on them to attain your yearly objectives.

I hope these four steps will turn your business into a continuously improving execution machine. For more detail, find out more about my mini course, where you can learn how to apply these lessons directly to your business.

Relevant resources

Ayodele Olajiga
Ayodele OlajigaLeveli Consulting Ltd
I help people and businesses clarify their value proposition, develop sustainable growth strategies, and support key people within their business to excel. 💵 Investor I 📚 Mentor I 💰Entrepreneur I Coach 🧑‍🏫  Privileged to have had a great career in a few areas  *Several turnaround projects including a    coal mine in lovely South Africa *Launching a bank  *Food manufacturing business in Nigeria to various investment banking and management consulting projects across Africa. I am passionate about eradicating education inequity and believe your socioeconomic background should not stop you from having access to quality education.  Accomplishments  Co-Founder of Teach for Nigeria Co-Founder Foodpro Limited – best cashew nuts period! Launched Rand Merchant Bank in Nigeria – most profitable African bank – 🥇 To learn more about me - visit my website https://www.ayodeleolajiga.com Connect me with me on LinkedIn  http://linkedin.com/in/ayodeleolajiga

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