Festival of Female Entrepreneurs: The top highlights in 25 inspirational tweets
Posted: Mon 22nd Oct 2018
The seventh annual Festival of Female Entrepreneurs in Bristol was a phenomenal event. More than 250 women business owners gathered in Bristol for an amazing day of insights from a stellar line-up of entrepreneurs and experts.
There were hundreds of tweets but we've pulled out 25 of our favourite tips covering leadership, wellbeing, pitching the press, staff culture and more.
Tickets for Festival of Female Entrepreneurs 2019 are available here.
1. You are who you do business with
"You are who you do business with" @jayacg @e_nation #FFE18 "you don't have to be a charity to do good" pic.twitter.com/1o20bnQbeX
— TEDxBristol (@TEDxBristol) October 19, 2018
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2. The power of female**
Amen to that! #FFE18 pic.twitter.com/HhQ1JPGpq7
— Minal Patel - Marketing by Minal (@Minal2804) October 19, 2018
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3. Build a business for your lifestyle**
Great points being made at #FFE18 about #business and #lifestyle - it's important to build a business for your lifestyle. Advice from @KatieMassieT on raising funds: awareness is important & you will kiss some frogs on your journey. @e_nation @emmaljones pic.twitter.com/T6B3V03Jqm
— Kayleigh Töyrä (@KayleighToyra) October 19, 2018
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4. How to find investors**
LinkedIn is your best friend when starting to fundraise. It's important to understand what information each of your potential investors will want to know. -Katie Massie-Taylor co-founder Mush @e_nation #FFE18 pic.twitter.com/wAsSABEtIZ
— Nathalie (@she_codes) October 19, 2018
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5. The importance of a good story**
Interestingly, @KatieMassieT found that her best pitch deck for #funding was all about her story as founder. Shows the importance of having a great value proposition for your business - then communicating it and translating it into stats where needed #FFE18 @e_nation @emmaljones pic.twitter.com/yUCtOlzodw
— Kayleigh Töyrä (@KayleighToyra) October 19, 2018
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6. How to get the word out**
How do you achieve a word-of-mouth movement? Katie, co-founder of @mushmums says: "We started with posters & playgrounds. Authenticity & ambassador packs have formed a key part of our business growth" #FFE18
— Enterprise Nation (@e_nation) October 19, 2018
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7. Have a purpose**
Great leadership advice from @Bev_James "it's not about staff doing a task, it's living a purpose"#FFE18 pic.twitter.com/9IuMqXbiCv
— Kimba Digital (@KimbaDigital) October 19, 2018
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8. A mentor for life**
Mentors "Some you'll have for a season - some you'll have for a life time" - Bev James. #FFE18 pic.twitter.com/N6oeqIUxLa
— Naturally Social (@NlySocial) October 19, 2018
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9. Family values**
"There is a unique opportunity for family-run businesses to leverage their family values within their branding to increase sales" @Couplepreneurs_ #FFE18
— Enterprise Nation (@e_nation) October 19, 2018
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10. Recruit for attitude, not aptitude**
"Recruit for attitude not aptitude. We consider our team members as artists. We empower hotel staff to go off and create. That encourages customer loyalty" Ruth Finnis @Accorhotels #FFE18
— Enterprise Nation (@e_nation) October 19, 2018
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11. Culture is key**
"I spend most of my time thinking about culture. We live by our values such as 'Say it like it is' & 'Bring all yourself to work'. It's in everything we do, from recruitment to how we run our meetings" - advice from our MD Jazz Gakhal at #FFE18 today! What are your thoughts? 🤔 pic.twitter.com/DtKnBVYuZO
— Direct Line For Business (@dl4bnews) October 19, 2018
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12. Measure, measure, measure!**
#FFE18: Ruth from @Accorhotels says if it moves they measure it.
Vital to gather customer feedback but also need to act on it and use it to best effect. #FemaleEntrepreneur #femaleentrepreneurs #SmallBiz #businesstips— Gail Bowen-Huggett (@AuraiGail) October 19, 2018
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14. Remember where you started**
Keep the impulse that got you starting your business at the heart of its DNA @EmmaBridgewater #FFE18 @e_nation
— Bristol in a Box (@BristolInABox) October 19, 2018
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15. Be dogged**
"As an entrepreneur you need to be dogged, you need to be tough, you have to let go of people, you have to decide whether your project is more important than some very important things - you need steel in you" @EmmaBridgewater #FFE18 @e_nation pic.twitter.com/RvJnRkUuBg
— Kimba Digital (@KimbaDigital) October 19, 2018
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16. Sell, sell, sell!**
Top tip from successful @EmmaBridgewater founder: start selling. See whether your market has an appetite. Without an appetite, you have nothing. You have to hustle #rightthingattherighttime #FFE18 @e_nation @emmaljones pic.twitter.com/6hTYAtn1ju
— Kayleigh Töyrä (@KayleighToyra) October 19, 2018
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17. Determination**
"You need steel. You need to be wedded. You need to let friendships go and lose people. You need to believe you are making a contribution - something strong has to keep you going in the dark days" - Emma Bridgewater #FFE18 @e_nation pic.twitter.com/xs1gPLerEK
— Kathy Ennis (@kathyennis) October 19, 2018
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18. Look after yourself as well as your business**
How do you look after yourself as an entrepreneur? You have to "come back to yourself" every single day, says @EmmaBridgewater #FFE18 Get back to feeling normal, get back "home".
— Gemma Collins (@CollinsGemmabiz) October 19, 2018
19. Engage, don't sell
'Don't sell on social. Engagement is everything when it comes to community.' < I love you Angela! #FFE18 @Housesitting
— Naturally Social (@NlySocial) October 19, 2018
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20. How to get in the press**
Who wants to get their business into the press? 🗞️ Top tips: Know your story, polish your online presence, have good-quality images & attend lots of events! @WesternDaily #FFE18
— Enterprise Nation (@e_nation) October 19, 2018
21. Understand the press you're pitching
'Don't just assume national coverage will work for your business - Sunday Times readers are late 40s to 60s' @Broom_Cupboard #sundaytimesbusiness #pr #press #nationals @e_nation #ffe18
— Jessica Morgan (@cornwalljess) October 19, 2018
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22. Be targeted**
#FFE18: @FrancesAmbler urges us to be more targeted, make sure business ethos aligns with that of the magazine being approached.
— Gail Bowen-Huggett (@AuraiGail) October 19, 2018
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23. Summarise**
A press release isn't always essential! Emma Bloomfield says, "key bullet points about your business can be enough. Journalists don't necessarily need a release or attachments | @thesundaytimes #FFE18
— Enterprise Nation (@e_nation) October 19, 2018
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24. Real stories about real people**
How can we get media coverage for our #business? excellent tips from #journalists 4 effectively engaging them - key takeaway is they all want real #stories, about real people, with good local links - so id better tell mine! #journorequest 😊 #FFE18 @e_nation pic.twitter.com/MffVc0ARft
— Traci Lewis (@TraciLewis79) October 19, 2018
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25. Think outside the box**
Think outside the box and send journalists some snail mail to break the narrative #FFE18 @e_nation pic.twitter.com/KdYqowKOYC
— Kayleigh Töyrä (@KayleighToyra) October 19, 2018
**Tickets for Festival of Female Entrepreneurs 2019 are available here._
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