Essential sales and marketing components for start-ups

Essential sales and marketing components for start-ups
Paul Lee
Paul LeeCupolo

Posted: Mon 26th Feb 2024

This ebook explores essential strategies to help you succeed whether you are a current founder of a scale-up or a new start-up entrepreneur.

Whilst you're likely focusing on product development, make sure you're also considering essential components of sales and marketing to help drive revenue.

Don't get distracted by shining new objects, especially technology and AI and investing in digital media tactics before you've considered all the foundational elements of a go-to-market plan.

Here are some simple recommendations to get you off the ground.

Key takeaways from this ebook:

  • Target audiences and buying personas

  • The buying journey

  • Brand positioning and messaging

  • Content strategy and creation

  • Lead generation and nurturing

  • Sales process and automation

  • Marketing analytics and reporting

  • Budgeting and ROI analysis

Where to find the guide

Click the image below to download the guide.

Essential sales and marketing components cover

Relevant resources

Paul Lee
Paul LeeCupolo

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