Posted: Wed 21st Jun 2017
You've probably seen articles about the power of technology to 'disrupt' entire industries, whether it's Uber upending the taxi business or Facebook changing how people communicate.
News stories about business disruption focus on dramatic tales of companies that grew to hundreds of millions in revenue almost overnight.
But disruption can happen on a smaller scale, too. And you don't necessarily have to invent the technology to take advantage of it in a way that lets you positively disrupt how business is done in your industry.
For any size of company, using digital technologies to disrupt your business requires strategic thinking, smart investment and a commitment to long-term success.
Just about everybody has affordable, fast mobile internet these days. Mobile business technology is a rich source of competitive advantage for companies who really exploit it. To start with, make sure that your website, ads and e-commerce store are mobile-ready.
The mobile internet is great for employees, too. It empowers them to get work done anywhere using online tools.
The internet of things
Networks of low-cost sensors communicating and collecting data 24/7? Now that sounds disruptive. It also sounds like something only big companies are considering, but increasingly, internet-connected equipment and devices are available across a range of industries.
With these connected devices, you can monitor performance, perform maintenance, collect data and control functions remotely. The key is to consider how such investments can accelerate your business and not just buy them for the 'wow' factor.
Knowledge work automation
We've seen manufacturing become increasingly automated. Now, the average office worker is facing much the same scenario.
For example, at one time almost every loan application was scrutinised by an individual human underwriter. Now, banks use sophisticated software to make decisions based on data.
In small and medium-sized businesses, where there never seems to be enough time to get everything done, these kinds of tools can be invaluable.
A simple example is voice recognition, a powerful technology too few people take advantage of.
The cloud, the ability to access IT infrastructure, applications and services over the internet, has been a focus of business innovators for many years now, but the opportunities to disrupt your business keep on growing.
And it's especially relevant for small and medium-sized businesses, who now have affordable access to computing power previously accessible only to the largest enterprises.
The easiest way to start with cloud technology is adopting software as a service. You don't have to run servers or worry about security because it's all taken care of behind the scenes, and your software is always up to date with the latest (dare we say disruptive?) features.
It's an increasingly data-driven world, and every business needs to be looking at how they can use information to make better decisions, connect with customers and find new opportunities.
And, you don't have to be talking terabytes to get value from data. The first step is to make sure that you're collecting and storing data somewhere you can access it. Do an inventory of the types of data your business collects, and the types of data it could collect and make some decisions about what’s truly valuable. Then, you need tools that help you explore and make sense of the data.
Most of all, remember: business disruption is relative, and it doesn't always have to make headlines. If your competitors aren't following the small business trends and making the most of technology innovation, maybe it’s time to do a little disrupting of your own.
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