Verisign Inc, the company behind the .COM brand, present a video on the steps to consider for you to do the same ie use video for your own business to ente...

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Consider video for your business, blog or website

Verisign Inc, the company behind the .COM brand, present a video on the steps to consider for you to do the same ie use video for your own business to entertain and educate potential and existing customers. We summarise the top tips.

, Raphaelle Simmons, meets film producer Ravinol Chambers, for a bite size advice session on how to make the most of video. Ravinol offers these tips:

Video costs time and money (more on that below) so be sure there is a business case for production! Think about how you want to use the video and what it will achieve for the business.

2. Keep an Introduction Video on brand and brief

'About us' videos are an effective way to introduce you and your business to online browsers. Customers like to see behind the scenes and get to know the operation - something that can be visually captured with a video. Keep it brief, advises Ravinol as 'Online, people's viewing habits are ruthless. They want things short and sweet.' Include a call to action in the video, setting out how customers can contact you or find out more.

Produce something that is humorous or useful and people will share it, suggests Ravinol. Sort distribution channels so, for example, if it's a video about food, contact popular food bloggers and ask if they will carry or promote the clip.

The cost to produce a video can vary from Â£200 for a DIY version with help from a film student at the local College, through to Â£10,000 for a production with a full-set crew. Manage the budget with a clear brief for the videographer and careful planning when it comes to scheduling the shoot, location etc. If you hire a crew for a full day, capture lots of footage and use the content for multiple clips.

 and consider this medium for your message.

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<p>As Enterprise Nation's small business community manager, my role is to guide our members through every stage of their user journey, developing and improving their experience within the Enterprise Nation community, and arming them with the knowledge and resources they need to start and grow their business.&nbsp;&nbsp;</p>

<p>I have over 20 years of experience working in customer and B2B support. Having also managed a small business for many years, I understand the struggles that they face am passionate about helping them grow. I love to hear member success stories, particularly those in the food and drink sector.&nbsp;</p>

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&lt;p&gt;I am here to inspire, grow and build strong foundations for your business and future. Providing business and marketing consulting to take you to the next level. I excel in managing multiple projects with strong detail, problem-solving, and follow-through capabilities. As a Master of Business Administration, BA (Hons) Social Policy and Administration– I am a qualified Business Strategy and PR Marketing specialist I have over 20 years of experience including working on EU Projects, Innova

Consider video for your business, blog or website

1. Have a reason to produce your video

2. Keep an Introduction Video on brand and brief

3. Pique interest with a viral video

4. Beware the budget!

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