Instagram is a very effective marketing tool for small businesses. Read Starling Bank's brief guide to using Instagram to promote your business.

How to use Instagram to promote your business

eBook

It’s no secret that Instagram is a very effective marketing tool for small businesses.

With over one billion active users, two million active advertisers, 25 million businesses and 300 million people using Instagram Stories every day, there’s a lot happening on the platform and so many opportunities for promoting a brand.

So how can your business take advantage? To explain, Starling Bank has created a 

 that provides straightforward information on Instagram as a key aspect of your marketing strategy.

The human brain processes images 60,000 times faster than it does words. That’s why Instagram has grown so popular. Get tips on how to select photos and visual material that will resonate with your customers.

Having a plan is much easier than creating content on a whim. Find out why planning and automating your content is so important.

There’s some trial and error to understanding what content is most successful for your audience. So you need to be tracking engagement and results, particularly if you’re using paid content. Learn more about this key part of your Instagram marketing process.

Niche is nice, so aim to carve out your own unique look and feel. Find out how to make your feed coherent, by ensuring photos, colours and graphics reflect your brand identity and values.

Built-in features like Instagram Stories get a lot of traction – indeed, a third of most viewed Instagram Stories are from businesses. Read how this and other Instagram features give you the scope to be creative in your marketing and brand promotion.

How to use Instagram to promote your business [GUIDE]

How to grow your small business brand on Instagram

Enterprise Nation adviser Martha Keith gives her thoughts on how businesses can use Instagram to its fullest potential.

How to use Instagram Stories for your small business [VIDEO]

Alison Battisby, a social media consultant, shares some tips and tricks on the Instagram Stories feature.

How to do Instagram Reels: Everything small businesses should know

Social media and content strategist Victoria Brown explains Reels and how the feature can help small businesses produce mini video ads for their products and services.

Young Asian female fashion designer using smartphone to record a live streaming video from her premises

Why Instagram can and should be a key aspect of your marketing strategy.

I&apos;ve 20+ years&apos; expertise in digital marketing strategy, planning and execution and together with my team I offer a variety of services to help our clients to thrive in the digital world. My goal is to help your business get seen, acquire more customers and grow.
Founder of <a href=&apos;https://vertismedia.co.uk/&apos; target=&apos;_self&apos;>VertisMedia</a> , a digital media agency and <a href=&apos;https://thriize.com/&apos; target=&apos;_self&apos;>Thriize</a> , a brand new platform for content amplification.
I hold assignments as Digital Marketing Consultant and Instructor and recently qualified as Business Mentor with the Help to Grow Program.
I have grown my client base globally, from small players to international conglomerates such as Land Rover, Unilever, P&amp;G, GSK, Bayer etc.

Founder and Director

Tech Hub digital drop-in: Small business LinkedIn masterclass

This webinar will equip you with a targeted game plan to unlock LinkedIn's B2B potential.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

Hi
I&apos;m Elisa, Growth Manager for <a href=&apos;https://www.peachlovesdigital.co.uk/&apos; target=&apos;_self&apos;>Peach Loves Digital</a>.
We blend creativity, marketing &amp; technologies so clients can flourish in an age of digital transformation.
We&apos;re a tech company with a sprinkle of difference! We behave as an agency but combine the rigor of an MSP to provide a fearless cutting-edge and centrailised solution to our clients. Our specialisms are, Digital, Design, Marketing, Technologies, Artificial Intelligence, and Security.
We have also created a dedicated small business offering called <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>Wizzyl</a> which contains the services required for start-ups and small businesses to get ahead.
<ul>
<li>Within our Wizzyl offering you can build your website completely free of charge <a href=&apos;https://www.peachlovesdigital.co.uk/products/create-a-free-website&apos; target=&apos;_self&apos;>click here</a>, to save a minimum of £650.</li>
<li>We can build a Wizzyl website for you for £650 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>We can build an E-commerce Wizzyl website for £800 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>You can take advantage of a local business SEO tool <a href=&apos;https://www.peachlovesdigital.co.uk/products/pld-local-business-seo-tool?selling_plan=1148223658&variant=43303821770922&apos; target=&apos;_self&apos;>click here</a> that provides a centralised location for your channels such as social media, Google Business, Waze, Uber, and more (50+ channels) from one place, the tool is free for 30 days and is only £14.99 after.</li>
<li>You can take advantage of our Wizzyl micro retainers that cover, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-design-package&apos; target=&apos;_self&apos;>design</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/social-media-package&apos; target=&apos;_self&apos;>social media</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/advert-design-package&apos; target=&apos;_self&apos;>advertising</a>, and digital marketing for £399 per month, or you can combine multiple micro retainers to receive discounts, plus there is no long-term contract to sign, we roll the agreement monthly for Wizzyl customers.</li>
<li>You create a Wizzyl Business email account for £3.99 per month, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-business-email?selling_plan=1178239146&variant=44608566591658&apos; target=&apos;_self&apos;>click here</a></li>
<li>You can also take advantage of a range of hosting packages and support and maintenance, <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>click here</a></li>
</ul>
Can&apos;t wait to meet you and understand any requirements you may have, we are here to help whether a start-up or SME. We also have a special scheme for start-ups, we pick three companies every 6 months and provide a free website and mentorship from our CEO.&nbsp;
Elisa&nbsp;

Growth Manager 

E-commerce Funding 

Unlock E-commerce growth (no dilution) with specialised funding solutions that can be used for inventory and marketing so you can grow your store. Contact us today for a free no-obligation discussion.

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

The Queen of Reinvention

Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

How to use Instagram to promote your business

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