business.connected: How to create an effective marketing campaign

I’m a Business & Marketing Expert and fierce supporter of Female Founders. Over the past twenty years, I have worked with hundreds of female-led small businesses as well as corporate clients to deliver impactful marketing campaigns that drive results. I empower female led-businesses by providing them with the knowledge and skills to build engaged audiences and skyrocket business growth without spending money on ads. As well as creating effective marketing campaigns for agencies and clients, I have also managed and grown two businesses myself. A firm believer in sharing knowledge, I have built a thriving online community on Facebook and Instagram, where I share the lessons and tips that I’ve learnt, interviews guest experts on key business & marketing topics and provide a platform to support other female-led businesses. Building a business like downhill skiing, and when you’re learning to ski it helps to have an experienced instructor. I am that person for female-led small businesses. I don’t have time for gimmicks, I support female led-businesses by teaching founders tried and tested, action-focused marketing methods, in a straight-forward, jargon-free way.