How good UX design can save your business time and money – business.connected

Sergei Golubev
Sergei GolubevEntrepreneurThe School of UX

Posted: Tue 6th Sep 2022

In this free business.connected workshop, user experience (UX) designer Sergei Golubev shares practical tips on how a good UX approach can save your small business time and money in product design and development.

Key takeaways from this session:

  • How rapid prototyping will help your business quickly visualise various ideas before you need to code them

  • How remote user testing will help validate all those assumptions with end-users and get feedback early

  • How A/B testing of different wording, images, colours and logos will help you make informed decisions and pick the best-performing ones based on facts


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Sergei Golubev
Sergei GolubevEntrepreneurThe School of UX
UX designer, entrepreneur and foodie from Estonia in the UK. I run The School of UX, The UX Conference and Life You Deserve in London. 15+ years of experience of working with companies like Microsoft, Heathrow, British Gas, fintech and numerous startups.

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