In this free workshop, Lily O'Keefe explains how to deliver a great brand experience for customers on your e-commerce store.

The role of content in e-commerce – business.connected

Webinar

 workshop, Lily O'Keefe, commercial strategy director at Publicis Commerce, explains how to deliver a great brand experience for customers on your e-commerce store.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

The role of content in e-commerce – business.connected Digital series

Tips and advice on how how to deliver a great brand experience for customers on your e-commerce store.

The role of content in e-commerce

I&apos;m both an entrepreneur and certified Positive Psychology Coach, passionate about coaching business owners in strategy, performance and wellbeing. I pair my expertise of what makes people thrive from a happiness, performance, productivity and wellbeing perspective, with my expertise of launching 3 online businesses in product and service industries. If you want support in reaching your peak performance, creating your business strategy and being visible online without burning out, get in touch. 

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I manage the HubSpot for Startups program for UK &amp; Ireland. Through partnering with VCs, Accelerators, Incubators and Entrepreneurial Organisations, we educate startups on all things sales &amp; marketing.
Prior to HubSpot, I worked at Enterprise Ireland where I both advised and secured investment for Irish tech startups and SMBs.

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Hi I am Monica. Founder of Innovate Digital Solutions, a digital marketing and AI agency for small businesses and startups.
I started Innovate Digital Solutions with a mission to deliver the best possible marketing opportunities to my clients in a world where customers&apos; needs and marketing &amp; technology changes constantly.
My passion is driving results for my clients. I can help you launch, pivot or grow your business!
I have spent most of my career driving brand growth and enhancing online presence across various sectors including retail, beauty, luxury fashion, telecommunications and FMCG. I have developed and executed ecommerce and digital marketing strategies that consistently exceeded targets and delivered significant ROI.
My expertise spans digital marketing strategy, digital marketing planning, SEO, PPC, social media, CRM and data analytics allowing me to drive business growth and optimise customer journeys. Throughout my career, I have successfully managed multi million-pound P&amp;L accounts, led cross-functional teams and spearheaded large-scale digital projects for some of the top UK companies like John Lewis, M&amp;S, Debenhams and Vodafone.
I am a digital enthusiast and always staying ahead of trends in order to up my game. I recently received a ‘Digital Marketing in an AI World’ certification from London Business School and I am currently studying for the CIM Specialist Award in AI Marketing so I can constantly help my clients harness the power of AI for innovative business solutions.
My services include:
· Developing your marketing strategy to scale your business.
· Putting together a marketing plan providing a clear framework based on analysis and insight.
· Building an effective integrated digital marketing to support your business goals.
· Integrating AI tools and applications into your business to improve effectiveness and efficiencies making your teams and processes more productive.
I provide consultancy services, work as an extension of your team or can even take on the execution as a project manager for your business.
Get in touch to talk about taking your business growth forward!

Ecommerce And Digital Marketing Consultant

Digital Marketing Strategy

I offer a tailored approach to help you analyse and evaluate your marketing and business landscape. I start with a detailed marketing audit to identify your business&apos;s strengths, weaknesses, opportunities, and threats. From there, I optimise your marketing mix to improve ROI. I work closely with you to develop a commercially viable strategy, including a strong brand positioning strategy, segmentation, targeting, and proposition development. I will also help you build a strategic marketing p

Hi, I&apos;m Jerry Figueroa-Lee and a co-founder of both Elevate UK, a leading digital marketing agency, and AdsCampaign.pro, a revolutionary Google Ads AI-based optimization tool. With a deep-rooted passion for leveraging technology to drive business growth, I have spent over 15 years at the forefront of the digital marketing landscape, empowering businesses across various sectors to achieve unprecedented levels of success.
At Elevate UK, our mission is clear: to deliver exceptional growth for clients through innovative Google Ads management, high-value lead generation, and cutting-edge SEO strategies. We brings a wealth of experience and a proven track record in scaling businesses by optimizing their digital presence, reducing wasted spend, and maximizing return on investment. Our approach is not just about numbers; it’s about creating sustainable growth, avoiding common pitfalls, and providing continuous support and training to ensure our clients long-term success.
My expertise extends beyond traditional digital marketing services. As a co-founder of AdsCampaign.pro, we have harnessed the power of AI to create a market-leading tool that executes thousands of optimizations 24/7, 365 days a year. This tool is a game-changer for companies and other Google Ads management agencies, enabling both to significantly increase their returns and those of their clients by automating complex tasks and ensuring campaigns are always at their peak performance.
Clients working with us at Elevate UK and AdsCampaign.pro benefit not only from our extensive knowledge but also from our unwavering commitment to excellence. We believe in transparent reporting, continuous optimization, and staying ahead of the curve by relentlessly testing new strategies and technologies. Our passion for digital marketing is matched by our dedication to helping businesses thrive in today’s competitive market.
Whether you&apos;re looking to elevate your brand in a crowded marketplace, drive more traffic to your website, or maximize the profitability of your Google Ads campaigns, We&apos;re in your corner. Our innovative approach, combined with our deep industry knowledge and cutting-edge tools, ensures that your business not only meets but exceeds its growth objectives.

Director

Jerry Figueroa-Lee

Hi, I&apos;m Jerry Figueroa-Lee and a co-founder of both Elevate UK, a leading digital marketing agency, and AdsCampaign.pro, a revolutionary Google Ads AI-based optimization tool. With a deep-rooted passion for leveraging technology to drive business growth, I have spent over 15 years at the forefront of the digital marketing landscape, empowering businesses across various sectors to achieve unprecedented levels of success.
At Elevate UK, our mission is clear: to deliver exceptional g

The role of content in e-commerce

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