The role of content in e-commerce – business.connected

Posted: Tue 8th Nov 2022

In this free business.connected workshop, Lily O'Keefe, commercial strategy director at Publicis Commerce, explains how to deliver a great brand experience for customers on your e-commerce store.

Key takeaways from this session:

  • How to deliver a great brand experience for your customers online

  • Ways to guide your customer through a journey with content

  • How to encourage your customers to post about your product online

  • How to measure the performance of online content and A/B test


business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. Take me to the hub now

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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