Harnessing the power of AI

Posted: Thu 7th Sep 2023

This free business.connected webinar provides an introduction to AI and some ways that you can harness it for your business.

Ali Shariat and Zamir Cajee have experience in helping over 150 brands grow their businesses using technology and online marketplaces. The AI and e-commerce entrepreneurs cover areas like market research, marketing, design, data analysis and methods of improving efficiency using AI.

Key takeaways from this session:

  • Demystify what AI actually is

  • Discover practical steps on how you can use AI to improve efficiency

  • Find out AI limitations – it can do A LOT very fast, but not everything yet

Meet the speakers

Ali Shariat, Coconut Merchant

Ali believes that business should be a force for good and wants the fruit of his life’s work to be in economic development.

He grew Coconut Merchant from zero to a revenue of £7 million. How? Lots of hard work (and coconut oil!) and by using Amazon to challenge the largest incumbent brands, then leveraged this success to get listings in all the major retailers (Tesco, ASDA, Sainsbury’s, Ocado) and export to over 15 countries.

Zamir Cajee, This Way Up

Zamir founded a digital marketing agency, UKWebCo, which he ran from 2004 to 2012, before founding consumer electronics brand, iQualTech, which he launched on Amazon in 2013 and successfully grew across Europe, the US and India on the platform.

He co-founded This Way Up in 2019 and has helped over 100 brands, in 10 marketplaces, on four platforms and generated over £65 million in sales.


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