Politics
 

Boris Bike Bid for Small Business

Boris Bike Bid for Small Business
Enterprise Nation
Enterprise Nation
Enterprise Nation
 

Posted: Thu 3rd Jul 2014

Today on London Live Enterprise Nation founder, Emma Jones, revealed that the company is working with The Marketing Agencies Association (MAA) in putting together a bid to make London start-ups the centrepiece for the iconic Boris bikes.

Enterprise Nation is spearheading a deal which will see a leading global firm fund a percentage of the £37m price tag for Transport for London sponsorship and include a revenue share from a new interactive app that will deliver deals and events to London cyclists from small businesses.

Emma Jones said: "Small businesses are at the heart of this bid that will see Boris bikes move to a next level of digital development.

"London is the start-up capital of the UK and this proposal will leverage an important part of the city's transport infrastructure to deliver a boost to the small business community while harnessing technology.

The proposal will see small businesses and pop-ups signposted via the app as well as advertised on flagship bikes.

The joint bid will be submitted later this month when it will be put to a public vote.

Watch the full video on London Live

 
Enterprise Nation
Enterprise Nation
Enterprise Nation
 
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.
 

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