Posted: Thu 13th Jul 2023
Are you thinking about running Facebook ads to grow your business but keep putting it off?
Maybe you haven’t got the time to add another task to your bottomless to-do list, or perhaps you took one look at Facebook Business Manager and broke out in a cold sweat.
Well, here’s the good news – when it comes to running Facebook ads for your purpose-driven business, you don’t have to go it alone.
Hiring a professional not only takes away the stress of doing it yourself, but it also gives you the peace of mind that your ads are being expertly run and will get you the best possible results.
Here are my top five reasons to outsource your ads.
1. An experienced ads manager will work to a strategy
Running ads on Facebook isn’t as simple as picking a picture and writing the words. There’s a lot of background work to be done first.
If you’ve run ads before, a professional ads manager will look at the data to see what went well and where improvements can be made. They’ll also audit your website and landing pages to make sure they load quickly and are set up to convert.
You’ll need to have the Meta pixel installed as well as GA4. They should also check that everyone with access to your account has two-factor authentication. It’s essential to have this set up otherwise you’re leaving your account open to hackers.
They’ll look at your business goals, your ideal customer, the lifetime customer value as well as your average order value and, of course, they’ll talk to you about your budget.
Your organic social media is important too, it’s a good testing ground for successful content with your warm audience.
Once they’ve done all of that, they’ll create a bespoke strategy which they’ll constantly test and tweak to ensure you’re getting the best results.
Watch this webinar to find out which social media channels are useful for your business and the type of content you should be posting:
2. They’ll find your ideal customers
There are seemingly endless targeting options when you’re setting up Facebook and Instagram ads and, to be honest, it can be a bit overwhelming.
This is, however, a vital part of the process, because it doesn’t matter how good your products or services are, if your ads are shown to the wrong people, they’re never going to buy from you.
An ads manager will understand how to create the perfect audience for your business. They’ll create audiences of people who already know who you are and audiences of people who don’t. They’ll then craft perfect messaging that speaks directly to them. Ads are a fantastic way of reaching new audiences and generating new sales.
But that’s not all.
Through clever targeting, they’ll also bring back lost customers.
How? By creating audiences of people who, for example, visited your landing page but didn’t sign up, or people who added items to their cart but didn’t check out.
3. You can stop worrying about Facebook ads
This is a biggie. There’s nothing worse than lying awake at night worrying if your ads aren't performing as well as they could because you’ve got something wrong.
A professional ads manager takes away all that stress. In fact, you’ll be able to nod off at night knowing your ads are bringing in leads and sales around the clock.
4. Your budget will go further
Testing plays a huge role in the success of Facebook and Instagram ads, and it’s a skill that takes patience and critical thinking.
Your ads manager will test a variety of different images, videos, headlines, copy and calls-to-action (CTAs) and will test them by the audience too.
This means your ads reach more people who are most likely to buy from you in the fastest and most cost-effective way.
Knowing what to test for and how to spot opportunities to scale is the kind of knowledge that only comes with experience.
5. Protect your ad account
Facebook’s number one priority is to provide its users with an enjoyable experience while they’re on the platform. This means they don’t want them to be bombarded with inappropriate ads.
Of course, I’m not saying that’s something you’d produce, but in order to protect its audience, Facebook has strict guidelines and restrictions in place. This can make it tricky for even the most well-meaning ads to get approved!
Hiring an ads manager who knows their way around the T&Cs will save you a lot of time and frustration.
Reasons to love Facebook ads
The targeting is amazing
The beauty of Facebook ads is that they let you get really specific about who your ads are shown to. Even with the recent privacy update Apple put in place during its iOS14 rollout, there’s still plenty of scope to get seen by your perfect people.
They put you in front of your audience in the comfort of their own home
Unlike Google ads, where a prospective customer has to go looking for a product or service, Facebook shows yours to a carefully selected audience of people while they’re chilling on the sofa. So you’ll connect with people who haven't even begun to think about your business yet.