Tuesday 4th Oct 2022

Using PR for your business

Using PR for your business
Paul Green
Paul Green
The Business Community

Get your ticket
Date:Tuesday 4th Oct 2022
Time:13:00 - 15:00

The workshop will cover off the following areas:

  • Overview of What PR is and why it’s important for your business
  • What to put in your PR strategy
  • How to choose the right communication channels
  • Advice on how to structure a press release
  • Tone of voice
  • Tips on working with all types of media form online, print and broadcast

NB Use promotion code EnterpriseNation when booking.

Paul Green
Paul Green
The Business Community
Hi there - I'm Paul Green, the founder of The Business Community. I've been an independent business owner since 2003 and love working with small businesses; in particular family-run businesses. I'd like to share a little story about the reason for this and what my "why" is. What drives me My father ran his own small business designing, manufacturing and supplying electrical control panels to various companies within the UK and overseas. At the age of 11, unfortunately, the business went bust - as happens to quite a few businesses. This meant having to move house, move schools - money was tight and the atmosphere was not that great in the household. Having gone through this experience, it obviously left an impression. A few years ago, I attended a workshop looking at why a person is in business and exploring the type of businesses that I enjoyed working with. In this session, the seed that was subconsciously planted many years before emerged. It became apparent that what was driving me in my endeavours to support small, family-run businesses, is that I didn't want any children associated with the business owners to go through the trauma of a failed business! This is why I strive to impact the performance of the businesses I work with; having them be better at what they do - focusing on profitability and cashflow within the business. My journey My experience and knowledge of 20 years being employed by someone else and to date, working with 100s of business owners, gives me the confidence and ability to offer business advice, coaching and training when given the opportunity to do so. Having experienced the trials and tribulations that face a small business on that entrepreneurial journey, I am passionate about making sure businesses don't make the same mistakes that I made en route! I am a big believer in collaboration and encourage businesses to work together to grow their businesses; as well as offering help and support to each other for mutual gain. In 2020, my story culminated in the creation of The Business Community. This brings together my principles of businesses working together. With our ‘pay it forward’, positive and collaborative approach, we are creating a vibrant mutually supportive business community - for the benefit of all.

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