The programme offers business coaching, advice, and support, comprising six one-day training courses that instil innovation principles and best practices.
Our programme utilises experiential learning theory and intensive one-to-one business development to craft an innovation plan for each delegate over 12 months. It combines face-to-face and online learning, particularly in monthly reflective learning groups, ensuring that all delegates possess concrete, actionable innovation ideas.
We endorse two influential innovation approaches:
The market-based approach concentrates on commercialising new goods, services, and production methods to enhance market position
The resource-based approach views innovation as a multi-step process involving ideas, devices, markets, and their integration, yielding valuable assets and a competitive edge
Enhanced creativity: Strengthen entrepreneurial creativity to refine ideas into viable commercial concepts
Academic and practical fusion: Blend academic models with practical applications, case studies, and exercises to explore innovation potential
Target audience: Suitable for businesses trading for over 12 months, aiming to enhance idea generation for future growth
Interactive networking: Limited to 20 businesses, fostering monthly networking with like-minded peers throughout the year
Collective learning: Encourages progress presentations, feedback, and capitalising on collective wisdom to enrich the learning experience
We adopt a holistic approach, merging market-based and resource-based views to cultivate an innovative culture through systematic processes and insights.