Learn how to raise brand awareness and reach more customers, and how to master the modern customer journey and optimise your business's growth.

Lunch and Learn: Master the modern customer journey

Webinar

, shares the modern-day blueprint of the customer journey. He reveals the secrets to making your business easily findable both online and offline in minutes.

Eddington has several years of experience as a mentor, primarily in the areas of community and personal development, as well as digital marketing and business growth.

He's passionate about empowering individuals and businesses to achieve their full potential, and he's received training and certification from the Association of Business Mentors to provide effective mentorship.

Lunch and Learn Master the modern customer journey to grow your business

Lunch and Learn: Master the modern customer journey to grow your business

Learn the secret to making your small business easily for customers to find both online and offline. 

I’m Clare, the founder and director of UK Ducks In A Row Ltd.
Before I launched my virtual assistance business during the global pandemic I knew that there were opportunities in the virtual world. However, I totally underestimated just how much demand there would be for these types of services.
In 2020 I set up Clare Lucas Real Business Solutions, offering virtual assistance to business owners. Within a year I was working at full capacity and quickly realised that I needed to grow a team. So I did. I’ve grown a team of amazingly talented individuals whose skill sets complement mine.
Clare Lucas Real Business Solutions morphed into much more than a traditional virtual assistance business that many think of as, well, admin. I’ve been able to utilise my project, business, and event management skills and now run a monthly membership for start ups.
We now don’t work solely with businesses. We work with businesses, charities, CIC’s and film productions.
The business organically evolved and after strategy and planning sessions UK Ducks In A Row was born.
Why Ducks In A Row?
Because we help you get your ducks in a row no matter what organisation you work for. We help get processes, procedures, and admin streamlined. We get your ducks in a row to make planning, projects, and events run smoothly.
My business has been through a period of rapid growth which is why I and the team are so well-equipped to assist and support businesses with their growth. It&apos;s this reason that The Productivity Club was born.
We are outsourcing specialists for all of your projects, events, business, and administration needs. We call upon excellent partners in our network for service areas we don’t offer in-house. If you are looking for a videographer, photographer, digital expert, outsourced HR specialist, business finance, or something else, we’ve got you covered.
<h4>We make outsourcing easy.</h4>

Lunch and Learn: How to do a competitor analysis

Explore actionable tactics for conducting competitor analysis and leveraging insights to propel your business growth.

As Enterprise Nation&apos;s community manager, it&apos;s my mission to ensure that you&apos;re getting the most from your membership.
For our advisers, I&apos;ll help you build your profile and share our latest adviser opportunities to stand out as an expert in your sector and generate new leads.
For our wonderful SME community, I listen to the challenges in your business to match you with the right support to build and grow your business.
I&apos;m committed to building a safe, supportive, welcoming environment for all our members.

Community Manager

Liverpool small business networking group

Connect with like-minded entrepreneurs in and around Manchester and find out when your next local meet-up is taking place.
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I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Eclair Email Marketing Package

Indulge in the luxury of comprehensive email marketing with ‘The Éclair’. 

Covering all bases from content creation to list growth strategies, this package is for those who want it all. With detailed reports and regular reviews, you’ll see your email marketing flourish like never before. 

What it includes:

Up to 2 emails per month.
You provide the content (I can write it for you with some guidance.)
I’ll create all images and optimise them.
I’ll do 2 rounds of edits per email to make sure it’

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
That’s where Today Consultancy Ltd steps in. 
With nearly two decades in market research and over 12 years specializing in digital solutions, apps, and data products, I&apos;ve learned how to turn ideas into reality. My dedication to industry standards is evident in my contributions to initiatives like the Market Research Society’s Data Quality program.
At Today Consultancy Ltd, we&apos;re here to help your business thrive in the digital world.
We specialise in guiding businesses through the process of building commercially successful digital and data products. 
From validating your idea to crafting top-notch digital solutions, we&apos;ve got you covered.
Whether it&apos;s apps, dashboards, bots, or anything in between, we have the skills and experience to bring your vision to life.
And that’s not all! 
We&apos;ll even handle tasks like designing your website and managing your SEO, ensuring your new digital venture gets the attention it deserves.
Don&apos;t let your ideas gather dust. We are here to help you turn them into reality.
Imagine a future where your company’s digital products aren’t just surviving, but thriving.
Did you know that a staggering 95% of new digital products launched each year fail? Why?
Because they lack a clear strategy and direction. To avoid becoming part of that statistic, you need:
- A solid product strategy aligned with your company&apos;s goals.
- A roadmap that incorporates feedback from your team and customers.
- A digital product that keeps customers coming back for more.
- A plan to create an environment where your product can grow.
- A strategy to maximize your assets, whether it&apos;s data or technology tools, for increased efficiency and revenue.
Stop worrying about the direction of your product. Let us guide you from idea to revenue.
Let’s work together to bring your innovative ideas to life, starting Today.

Founder and Lead Consultant

Mardien Drew

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
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Lunch and Learn: Master the modern customer journey to grow your business

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