Marketing 101: Strategy, campaigns and research

Marketing 101: Strategy, campaigns and research
Adiam G
A Ghide

The programme provides business owners with useful insights on how they can market their products and services efficiently to their core audience. 

They will understand the key components of defining strong market positioning that will enable them to achieve their company objectives, drive business growth and nurture their audience across the sales funnel from increasing brand awareness to establishing brand loyalty.

This is done by sharpening their skills in market research, consumer communications across various touch points/platforms (site, social, email, events, display), monitoring and measuring progress and finally conducting post-campaign/project/plan reports to assess what worked, what could be improved upon and recommendations for future initiatives.

Eligibility requirements

  • Age: None
  • Ethnicity: None
  • Gender: None
  • Disability: Not applicable
Adiam G
A Ghide
Hello! I am Adiam, a seasoned Marketer who has led successful marketing strategies, campaigns and initiatives for several global brands within tech and tourism to drive user engagement, build brand awareness, establish consumer loyalty and optimse work processes. In 2020, I combined my three passions; marketing, travel and culture and created my own destination marketing consultancy supporting underserved destinations to connect with their visitor audience with sustainable tourist products. I still freelance within tech and support smaller businesses on their marketing strategies, so if you'd like to find out more, feel free to reach out :)

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