Lunch and Learn: What makes a good (or bad) small business strategy?

Strategy tends to confuse businesses not because it’s complicated, but because it’s often misunderstood, misapplied or miscommunicated.

This session, led by Melissa Wusaty, clarifies what strategy is (and what it isn’t), explores the difference between good and bad strategies and introduces the essential components every business, regardless of size, needs to begin building one with confidence.

Key takeaways from this session:

• What strategy is (and isn’t)
• What makes a good strategy
• How to start building a strategy for your business

Over the past two decades, Melissa has navigated change for businesses and organisations, sought or imposed. Whether building on strengths or forging a new direction, she is often tasked to explore and evaluate possibilities to transform a challenge into an opportunity.

She has held senior strategic roles at HSBC and WPP, has transformed businesses, such as Helly Hansen and Monotype and has helped unique businesses, such as Aesop and giffgaff, carve their niche. She is a Help To Grow mentor and Enterprise Nation adviser.

If you have any questions you'd like Melissa to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.