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Take the first step to successfully starting and growing your business.
Join for freePosted: Mon 4th Aug 2025
Strategy tends to confuse businesses not because it’s complicated, but because it’s often misunderstood, misapplied or miscommunicated.
This session, led by Melissa Wusaty, clarifies what strategy is (and what it isn’t), explores the difference between good and bad strategies and introduces the essential components every business, regardless of size, needs to begin building one with confidence.
What strategy is (and isn’t)
What makes a good strategy
How to start building a strategy for your business
Over the past two decades, Melissa has navigated change for businesses and organisations, sought or imposed.
Whether building on strengths or forging a new direction, she is often tasked to explore and evaluate possibilities to transform a challenge into an opportunity.
She has held senior strategic roles at HSBC and WPP, has transformed businesses, such as Helly Hansen and Monotype and has helped unique businesses, such as Aesop and giffgaff, carve their niche. She is a Help To Grow: Management Course mentor and Enterprise Nation adviser.
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
Join today to get everything you need to start and grow your small business, in one place.
