How to achieve an effective marketing mix internationally

Want to give your business the best chance of growing overseas?

Join this session as we explore how effective marketing strategies should align internationally with:

• product suitability
• pricing accuracy
• placement optimisation
• timing appropriateness

You will also have the chance to ask questions specifically about your product or service.

What you’ll learn:

• What the marketing mix is
• Why it is important
• What you should do in practice

Speakers

Stefano Pucello, international trade adviser, Department for Business and Trade

Stefano has been working as a sales and marketing professional for over 20 years. His background includes multiple disciplines in international markets – with experience in several senior managerial roles in large, medium and family-run businesses. As a chartered marketer, he acts as a valued partner to any SME planning to increase sales, establish a brand and expand its reach internationally.