Choosing your next export market: A data-driven approach

Selecting the right export market is often based on ‘gut feel’. It may be a favourite travel destination, or you have personal networks there. It may be the source of most enquiries and interest from potential customers and distributors. This masterclass will demonstrate how a simple data-driven approach will help you prioritise the right export markets for your product or service.

Key takeaways from this session:

• How to use market selection methodology to prioritise export markets
• Where to find relevant open source data to aid your market selection
• How to use this data effectively and confidently

About speaker

Kerry Stagg, international research advisory manager, Department for Business and Trade

Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies.

Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer, Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.