Create a powerful sales-driven website that attracts, engages and converts visitors into loyal customers, and drives your business's growth and success.

In this business.connected webinar, learn how to convert visitors to your website to loyal customers and create powerful website content.

Grow your website conversions – business.connected Digital series

Webinar

webinar, learn how to convert visitors to your website to loyal customers and create powerful website content.

This webinar is part of a series for business.connected.

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops 

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

business.connected Digital series: Grow your website conversions

Actionable techniques on how to grow your business and grow your audience through your business website.

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

HMRC reverses decision to close Self Assessment helpline every spring and summer

The tax authority originally said the Self Assessment helpine will be closed every year between April and September.

When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel?
 
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made.
 
But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help.
My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.
 
I have helped these businesses get more organised and make more money.
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Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.
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If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to:
 
- Outline what your options are to make your business a success long term 
- Make the most of your time 
- Manage your money 
- Support you with a new project – like a pop-up shop or wholesale 
- Give you the confidence to grow as a founder and business owner 
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Then get in touch now, and let’s talk.

Founder

Product business founders connect

Do you sell products?  Whether that's online, in your own bricks and mortar store, via Etsy or other platforms, or at local events, then this group is for you.  Product businesses have their own unique rewards and challenges, so why not join with us as we share ideas and encouragement?

TL;DR: I help product-based businesses increase customer lifetime value through engaging ecommerce experiences.
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In an ever-evolving digital landscape, it&apos;s easy for any business to get lost in the sea of data metrics and KPIs.
Not all brands can count on customers who found them on social media to return to their online storefronts, especially when dozens of competitors look alike in their feeds. That&apos;s why I help brands create unique experiences that capture customers&apos; attention and build lasting relationships.
How do I do that? Here&apos;s my backstory.
I&apos;m a web designer and digital marketer by trade. Over the years, I&apos;ve become known as a specialist in ecommerce and consumer behaviour.
Much of my work in web design blends neuroscience with brand psychology to solve complex business challenges, connecting the dots between company goals and customers&apos; needs.
But recently, I&apos;ve discovered that the techniques I use all the time — The Halo Effect, Processing Fluency and The Six Principles of Influence — can also help companies increase sales, secure funding and expand operations globally.
So, in 2022, thanks to a grant from Baroness Karren Brady, I stopped freelancing and founded Impulsiv®, an ecommerce consultancy specialising in interaction design. Now, I help CEOs and brand leaders determine what to say to customers (the strategy) and how to show up online (the design).
From bespoke ecommerce websites and digital campaigns to novel technology use cases, clients use my design and development services to improve the customer experience. All of them help elevate their brand and their bottom line.
Contact me if you’d like tailored advice on growing your online store.

Ecommerce Consultant

Launch and Scale It - Predictable Grow Your Shopify Store

Elevate your conversion rates and sales without the stress of traditional agencies.

From minor tweaks to major overhauls, I can help you make your ecommerce store more customer-friendly, engaging, and profitable.

Tell me what you want to achieve, and I&apos;ll use my expertise to analyse your Shopify store and develop a personalised roadmap to help you achieve your sales goals.

Visit launchandscale.it for more info

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

The Queen of Reinvention

Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

Grow your website conversions – business.connected Digital series

Free video training, exclusive offers and workshops

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