Tuesday 16th Feb 2021

Amazon bootcamp for Black-owned businesses

Amazon bootcamp for Black-owned businesses

Date:Tuesday 16th Feb 2021
Time:09:30 - 12:30
Join a two-day bootcamp with free education to help get your product business online.

About this Event

Amazon Bootcamp for Black-owned businesses

Join a bootcamp with free education to help get your product business online.

During our two-day event, you will benefit from sessions on how Black-owned businesses can get started online, sell products on the Amazon stores, send products to customers, scale operations and master social media. The bootcamp is aimed at Black-owned businesses, but open to all.

Attendees will also benefit from a panel session on how Black-owned businesses can access funding, training from Amazon experts, and advice from a dedicated group of advisers. This bootcamp is supported by Hatch Enterprise, an organisation with a goal to level the playing field and ensure that all founders, whatever their background, are given the chance to make their mark. Their expertise is in helping women, social impact, and founders from Black, Asian and Ethnic Minority backgrounds develop the knowledge, confidence, and skills needed to launch and grow a business. Since 2014 they have successfully accompanied 700+ entrepreneurs through their core programmes and 5,000+ through online webinars and events.

This Amazon Small Business Accelerator Bootcamp is free to join and open to all businesses with a product in-stock and ready to sell to customers, but does require a commitment of 6 hours of learning time (9.30am to 12.30pm GMT) on 16th and 17th February. At the end of the bootcamp, you'll receive a certificate showing that you completed the course – evidence that you are a fully-fledged online business! 



• 9.30am: Welcome from Hatch Enterprise and Enterprise Nation

• 9.35am: How to get started on the Amazon stores and create listings

• 10.05am: Securing barcodes

• 10.45am: How to send products to customers

• 11.15am: How to secure funding as a Black-owned business – Andy Ayim, founder, The Angel Investing School and Demi Ariyo, founder, Lendoe


• 9.30am: Marketing tools on the Amazon stores

• 10.30am: Building your brand on social media

• 11.15am: Community networking – Khalia Ismain, founder, Jamii

• 11.50am: Meet the sellers

What is the Amazon Small Business Accelerator? Read the FAQs to learn more and sign up to attend today.

The Amazon Small Business Accelerator is a programme designed to help people Start, Grow or Turbo-charge their business depending on their needs with access to e-learning, bootcamp trainings to help people get trading online quickly, as well as events, tools and services. Developed by Enterprise Nation and Amazon, we want to support every type of business, from start-ups to scale-ups and established small businesses looking for easy-to-access training and tools to help them succeed in the digital world.

What are the bootcamps? The bootcamps are live events with intensive training. They are fully focused on helping offline businesses get online.

How do I join? Simply fill in the registration form on Eventbrite. You will then receive an automatic email from GoToWebinar with the link to access the event. The event will run from 9.30am - 12.30pm GMT on Tuesday 16 and Wednesday 17 February. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing (Please note, it may be in your junk folder).

How much will it cost? The education you will receive in the bootcamp is completely free. If you wish to follow our recommendation of setting up an Amazon Account to grow your online presence, there is a £25 + VAT monthly fee for being on the professional selling plan.

What if I change my mind about selling on Amazon? As a one-time exception, you are eligible for a refund of up to 3 months, if you haven’t used your tools and benefits (e.g. no listing), and request a refund within 90 days from a payment date. If you meet the refund criteria, contact Seller Support for assistance with refunds.

I'm a start-up. Can I join? Yes – the bootcamps are designed for existing small and medium businesses to help them build an online presence in a week. The businesses taking part must have a product in-stock and ready to sell to customers.

I'm an established business. Can I participate? Yes – the bootcamps are designed for existing small and medium businesses with less than a quarter of sales online, to help them build an online presence in a week. The businesses taking part must have a product in-stock and ready to sell to customers.

What are the benefits of attending? Firstly, you will get 6 hours of free training and support on how to get online, and how to sell on Amazon successfully, from a range of experts. You will also get ongoing access to a network of trainers and advisers who can continue to help you on your business journey.

Where can I find more information about Amazon and selling on Amazon? You can find information about selling on Amazon here. Successful applicants will be provided with a welcome pack containing all of the relevant course prerequisites ten days in advance of the training.

What do I do next? Simply fill in the registration form and you will receive the GoToWebinar link to join on Tuesday 16 February. As it can take a few weeks to verify your newly created Amazon account, we strongly recommend that you register your Amazon account ahead of the Bootcamp. This will allow your account verification to begin prior to the course starting.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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