Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.

This week, James Chetwode hosts: How to create great digital content with your smartphone

Masterclasses are available at a cost of only £10 each. To register for this week's event at 12.30pm on 7 November, go here.

Members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to the events page where the discount will be automatically applied. 

If you're not yet a member, free masterclasses are one of many benefits. Join from only £3 a month!

Company: Compass Video

Twitter: @compasvideo

Company founded: 2016

What is your favourite business book and why?

Purple Cow by Seth Godin.

An old boss of mine made me read it when I moved from sales to sales and marketing and it really got me interested in marketing and how to make yourself stand out (be a purple cow).

I've read all his books now and follow his blog. It's very useful stuff.

Who is your business hero and why?

The same boss as above.

He managed to start an adventure travel firm that encompassed a charity with zero costs. Any donations to benefit remote communities in Africa were 100% gifts with the costs covered by the main business.

I'm so proud to have worked for him. The company is Camps International.

Describe your business in a tweet.

Business storytelling using video and animation to create compelling visuals that will change the audience's perception of your brand.

What has been your biggest challenge?

Finding the new business to keep the taps flowing and the money coming in.

What has been your greatest success?

Coming up with the concept of smartphone training that allows us to get in front of business audiences for free and win business by educating our prospects.

What piece of advice do you wish you had known when starting out?

Never slow down, keep up the pace so the hard times are covered.

Why do you consider long-term strategic advice important to business success?

Very important indeed. After a year we are only just coming up with ideas that will see us through the lean summer months next year and on into the future.

To register for James's online masterclass, how to create digital content with your smartphonego here or log in to your account and go to the events page to join in for free.

If you're an Adviser member and you'd like to host a masterclass, apply here.

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