Within the space of 3 days, the Go Global Mission, taking 65 small businesses to New York, sold out. As the waiting list continues to grow with others wanting to join, it confirms the incredible appetite from British businesses to Go Global.

I’m sure what has also appealed is the price! People have asked me how we’ve managed to keep it so low. Let me explain.

The Go Global Mission is a perfect tri-partnership - of small business, big business, and government.

Big business

It is with sincere thanks to Gatwick Airport and Norwegian Air that the cost of the flight comes within range of the small business budget.

The approach at Gatwick is highly entrepreneurial and there is a team committed to seeing the Airport be London’s leading business hub, enabling entrepreneurs to take their business to the world. Thank you, Gatwick, for backing this from the outset.

Global logistics operator UPS and technology provider HP are service provider partners on the Mission and supporting a 12-month Go Global campaign that will be launched mid-air on our flight to New York! These companies help you work on the move, look professional in new markets, and get your product to market. Their backing means you can start to explore these new markets.


UK Trade & investment is the government agency responsible for helping businesses invest in the UK and export from it. They are showing financial support through a £200 grant to each business for accommodation, and on the ground in New York, as we set up to meet the people who can support your trade ambitions in the US. This is government working at its best.

Small Business

And you, small businesses of Britain, have welcomed this trade opportunity with open arms! The Mission sold out faster than we ever imagined and evidence is growing that we should do it again.

Enterprise Nation has committed its time to creating a trip that’s worth £thousands for small business yet costed at a level you can afford. It’s been delivered through the support, subsidies and sponsorship of those above.

Thanks to you all. Look forward to Going Global with you on September 25th!

Emma Jones (@emmaljones) is founder of Enterprise Nation

Have your say


This is an excellent initiative with great benefits for small business which would work with the "Growth Voucher" support. Well done, Emma!

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