Thousands of Britain's smallest firms are still not selling enough online and need on-the-ground support. That's why Enterprise Nation's Go and Grow Online campaign has launched today for a fourth year.
Despite a dramatic increase in the number of consumers buying online in the UK, Britain’s smallest firms - those with nine or fewer employees - are not feeling the benefit.
According to the Office for National Statistics, online sales increased 21% in December 2016 alone, sky rocketing Britain's e-commerce economy to £130bn.
And yet the ONS' e-commerce and ICT activity report suggests just 9.7% of all sales from UK-based micro firms were e-commerce transactions, compared with almost 56 per cent of sales from larger firms.
The Go and Grow Online campaign, in conjunction with Currys PC World Business, .com and Microsoft, aims to change all that.
The campaign launched tonight during a sell-out event at the Shard in London where we revealed how we're taking the training and advice nationwide as digital trainers host events across the UK to reach those who need the help most.
Find out who the advisers are and where you can meet them here.
We'll also be publishing lots of content throughout the year on our blog plus advice-packed webinars, inspirational Facebook Live videos with top experts and entrepreneurs and social media updates via the #GoandGrow hashtag.
All the campaign activity will be included on the Go and Grow Online page.
"Smaller firms have been slower on the uptake over the years, and seem to have less appetite for it. They are busy simply running the business and don’t always see the benefits that digital can deliver.
"And yet the digital world is an area that they absolutely can compete with larger firms on.
"Our trainers will be the people who will deliver the know-how where it’s needed and provide as much of the on-the-ground assistance as these businesses need."
Jim O’Hagan, B2B director for Currys PC World Business, added: "With everything from sales and staffing, to accounting and costs to worry about, it’s no wonder that many small businesses are missing a trick when it comes to realising their potential online.
"That's why we've partnered with Enterprise Nation on the Go and Grow Online campaign, to equip SMEs with the skills they need to get set up, secure and selling on the web.
"UK consumers spend more online per household than consumers in any other country, meaning the opportunity is ripe for small businesses looking to expand online."
Over the course of 12 months, the campaign will reach 10,000 businesses with practical training, essential resources, and connections to fellow business owners.
Let's all Go and Grow Online!