Your online masterclass host for this week can help you successfully crowdfund
Posted: Mon 10th Sep 2018
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.
This week, Adria Tarrida hosts: How to prepare for success with equity crowdfunding
Masterclasses are available at a cost of only £10 each or free for Enterprise Nation members. To register for this week's event at 12.30pm on 11 September, go here.
If you're not yet a member, free online masterclasses are just one of many benefits. Join now from only £10 a month.
Company: tarrida.co.uk
Twitter: @AdriaTarrida
Company founded: 2016
Describe your business in a tweet.
I help entrepreneurs and businesses raise money through Crowdfunding, both equity and rewards-based
What is your favourite business book and why?
Anything by Seth Godin (I particularly like Purple Cow and What to Do When It's Your Turn. He hits the nail in the head every single time. I highly recommend his podcast Akimbo!
Who is your business hero and why?
If you'd ask me three months ago, I would have said Elon Musk. Now I'm not sure anymore!
In any case, he's just the most ambitious and audacious entrepreneur at the moment.
What has been your biggest challenge?
Starting up your own business is never easy. I think that one mistake I did early on was not to focus on a niche and try to serve everyone. Ironic when, as a marketing consultant, I was recommending my clients to define their audiences very accurately!
What has been your greatest success?
Running successfully two crowdfunding campaigns as an 'owner'.
My first one, with my side gig Crumbs Brewing, was a very steep learning curve. And the second one couldn't be more rewarding, as we raised £20,000 for Community Café that I'm a director for.
What piece of advice do you wish you had known when starting out?
Find your niche! If you have a heart problem, you want the best heart surgeon, not a general practitioner.
The same applies to businesses. Be the best at your speciality, and you'll always be busy.
Why do you consider long-term strategic advice important to business success?
Focus on your customer. Build an audience and serve them with the products they need.
If you had a superpower what would it be and why?
Mindreading! It would be really useful as a marketeer!
To register for Adria's online masterclass, Equity crowdfunding: How to prepare for success, go here.
If you're an Adviser member and you'd like to host a masterclass, log in to your member dashboard and go to the content section to apply.
You might also like…
