Your online masterclass host for this week can help you successfully crowdfund

Your online masterclass host for this week can help you successfully crowdfund
Adria Tarrida
Adria TarridaCrowdfunding

Posted: Mon 10th Sep 2018

Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.

This week, Adria Tarrida hosts: How to prepare for success with equity crowdfunding

Masterclasses are available at a cost of only £10 each or free for Enterprise Nation members. To register for this week's event at 12.30pm on 11 September, go here.

If you're not yet a member, free online masterclasses are just one of many benefits. Join now from only £10 a month.


Twitter: @AdriaTarrida

Company founded: 2016

Describe your business in a tweet.

I help entrepreneurs and businesses raise money through Crowdfunding, both equity and rewards-based

What is your favourite business book and why?

Anything by Seth Godin (I particularly like Purple Cow and What to Do When It's Your Turn. He hits the nail in the head every single time. I highly recommend his podcast Akimbo!

Who is your business hero and why?

If you'd ask me three months ago, I would have said Elon Musk. Now I'm not sure anymore!

In any case, he's just the most ambitious and audacious entrepreneur at the moment.

What has been your biggest challenge?

Starting up your own business is never easy. I think that one mistake I did early on was not to focus on a niche and try to serve everyone. Ironic when, as a marketing consultant, I was recommending my clients to define their audiences very accurately!

What has been your greatest success?

Running successfully two crowdfunding campaigns as an 'owner'.

My first one, with my side gig Crumbs Brewing, was a very steep learning curve. And the second one couldn't be more rewarding, as we raised £20,000 for Community Café that I'm a director for.

What piece of advice do you wish you had known when starting out?

Find your niche! If you have a heart problem, you want the best heart surgeon, not a general practitioner.

The same applies to businesses. Be the best at your speciality, and you'll always be busy.

Why do you consider long-term strategic advice important to business success?

Focus on your customer. Build an audience and serve them with the products they need.

If you had a superpower what would it be and why?

Mindreading! It would be really useful as a marketeer!

To register for Adria's online masterclass, Equity crowdfunding: How to prepare for success, go here.

If you're an Adviser member and you'd like to host a masterclass, log in to your member dashboard and go to the content section to apply.

Adria Tarrida
Adria TarridaCrowdfunding
I can help you plan, create and run your crowdfunding campaign. Drop me a line and let's chat! After advising quite a few SMEs and entrepreneurs build their marketing strategies and plans, I have specialised in crowdfunding. So far I've run 2 successful campaigns with Crumbs Brewing and The Merstham Mix, raising over £38k. I'd love to chat about your idea and how we could fund it with this innovative approach. Now planning an equity crowdfunding accelerator with Enterprise Nation. This was after over 10 years of honing my skills in FMCG and the Education sector, when I started a new chapter in my career as a Consultant, bringing my skills to new sectors and ventures. Amongst them, there's Crumbs Brewing, a brand new craft brewery working on reducing food waste. I also give back some of my time to the community in my role as a Trustee for the local charity Loveworks and as a Director of The Merstham Mix Café, using mostly recovered food to create healthy and affordable meals - there's a bit of a theme here! I have a true global outlook, as I have worked in very international roles in 3 different countries and I can speak fluently 4 languages and have a basic grasp of further 3 Some of my other passions are: my family, music (I play bass guitar in a punk/rock covers and sing quite badly) and sport (because one is not enough, I do triathlons and ride my MTB in the beautiful North Downs) Specialities: crowdfunding, strategic marketing, marketing activation, segmentation, brand positioning, digital marketing, social media, project management, culture change (Culture of Accountability), sustainability (companies can and should be a force for good!), Education, FMCG, B2B, Start-ups, Charity

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