Enterprise Nation's Lizzie Slee, shares expert insights on how to grab the attention of journalists and get them to write about your business.  

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Lizzie Slee, Enterprise Nation's head of media, shares experts insights into how to pitch a press story about your business that journalists will want to write about.&nbsp;

Head of media for Enterprise Nation. Working to get small businesses and the issues they face on the media agenda.Connect with me and I'm happy to have a chat about PR for your business and suggest positive things you can do to get coverage.

How to pitch a press story about your business

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Lizzie Slee, Enterprise Nation's head of media, shares experts insights into how to pitch a press story about your business that journalists will want to write about.

What makes a good small business story

When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel?

 
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made.

 
But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help.

My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

 
I have helped these businesses get more organised and make more money.

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Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.

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If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to:

 
- Outline what your options are to make your business a success long term 
- Make the most of your time 
- Manage your money 
- Support you with a new project – like a pop-up shop or wholesale 
- Give you the confidence to grow as a founder and business owner 
&nbsp;

Then get in touch now, and let’s talk.

Founder

School of Sales: Grow your sales in 2022

As Enterprise Nation&apos;s Head of community it&apos;s my job to make sure that you’re getting the most from your membership. If you’re a small business owner I&apos;ll make sure that we’re matching you to the support you need to start and grow your business. For advisers, that means making you aware of every available opportunity to promote your expertise to the rest of the community and connecting you with entrepreneurs that are looking for support.

Working closely with our Platform team, I&apos;ll help ensure that you can easily navigate our website and that your user experience is seamless.&nbsp;

Head of community

Enterprise Nation adviser community group

This is a group for Enterprise Nation adviser members to expand their network, and to share knowledge with other like-minded professionals who love working with small businesses.  This is also where we'll bring you all the latest adviser opportunities to boost your visibility on the platform. We'll also deliver small business insights so that you can tailor your services to better support the community. Be sure to check back daily!

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Customer Journey Mapping masterclass - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team build their understanding of your customers’ experience and commit to action. You will step towards customer centricity and reap the benefits of customer first thinking.

You will learn how to map your customer’s needs, experiences and perceptions and gain invaluable insight into the impact your products, services and touchpoints have on their willingness to buy more and recommend your business.

Then we will identify and prio

Jamie has a wealth of experience in starting a business, through to the sale of the business, and everything in-between.
After successfully starting a business with no money in 2002 and only wanting to earn a modest wage between them, Jamie and his partner went on to sell their business 19 years later for a multi-million-pound figure.
Jamie speaks from genuine, real-world experience, and has no business degrees, just a lot of business experience that works. Jamie is also a Fellow of the Chartered Institute of Marketing.
Zero to Exit Ltd can help businesses with the following:
<ul>
<li>Business coaching.</li>
<li>Business strategy.</li>
<li>Customer service excellence.</li>
<li>Digital marketing, such as social media, cost per click (Google Ads, Microsoft Ads) etc.</li>
<li>Event planning, such as product launches, preparing for exhibitions.</li>
<li>Exit strategy – the basics all business owners should know from the start.</li>
<li>Recruitment of staff and retaining staff.</li>
</ul>
If you like the idea of working with an adviser with a proven track record and a down to earth approach to business, please do get in touch to arrange a 20-minute discovery call.

Co-Founder & Business Coach

Jamie Christoforou

Jamie has a wealth of experience in starting a business, through to the sale of the business, and everything in-between.
After successfully starting a business with no money in 2002 and only wanting to earn a modest wage between them, Jamie and his partner went on to sell their business 19 years later for a multi-million-pound figure.
Jamie speaks from genuine, real-world experience, and has no business degrees, just a lot of business experience that works. Jamie is also a Fello

What makes a good small business story

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