In this webinar, business coach Kathy Ennis explains how service-based businesses can turn what they sell into a 'product' that they can market as such.

Lunch and Learn: How to 'productise' a service-based business

Webinar

In this Lunch and Learn, business coach and mentor 

 focuses on practical, applicable and achievable actions that make a real difference to any business. Here, she explains how service-based businesses can turn what they sell into a 'product' that they can market as such.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Kathy Ennis explains how service-based businesses can turn what they sell into a 'product' that they can market as such.

Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

Things to consider when making your first sale

There’s a step-by-step process to selling products or services for the first time. Find out why it’s important to make lists, pitch to customers, follow up on interest and promote your success.

As Enterprise Nation&apos;s Head of community it&apos;s my job to make sure that you’re getting the most from your membership. If you’re a small business owner I&apos;ll make sure that we’re matching you to the support you need to start and grow your business. For advisers, that means making you aware of every available opportunity to promote your expertise to the rest of the community and connecting you with entrepreneurs that are looking for support.

Working closely with our Platform team, I&apos;ll help ensure that you can easily navigate our website and that your user experience is seamless.&nbsp;

Head of community

Enterprise Nation adviser community group

This is a group for Enterprise Nation adviser members to expand their network, and to share knowledge with other like-minded professionals who love working with small businesses.  This is also where we'll bring you all the latest adviser opportunities to boost your visibility on the platform. We'll also deliver small business insights so that you can tailor your services to better support the community. Be sure to check back daily!

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Voice of the Customer masterclass - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team challenge each other to listen to customer feedback and commit to action. You will see your business through your customers’ eyes and explore fresh ways of earning their loyalty.

You will analyse feedback, identify opportunities to improve products, services and touchpoints, and plan actions to improve customer loyalty and make more money.

You will leave the Voice of the Customer Masterclass with an action plan to deliver th

I am an advisor mainly helping business owners and directors of SMEs in UK and Italy, to overcome business and individual barriers to achieve their aspirations for growth, financial success, and work-life balance. My vast corporate experience and as an entrepreneur, is combined with my additional activity as Visiting Lecturer at Roehampton University in the faculty of Business and Law that exposes me to advancements in Business Strategy, management processes and practical techniques,focused on SMEs and, most recently in customer development, innovation, and circular economy.
Here is how I can help you:
<ul>
<li>Strategies for owners and directors wishing to regain control, deliver sales and profit growth.</li>
<li>Strategy Implementation and high-quality advice, information, resources and/or hands on support.</li>
<li>Value-creation and exit strategy readiness for businesses and their owners, succession plans.</li>
<li>Leadership, management, and core skills programmes developed specifically for owners of SMEs.</li>
<li>Organizational design and business governance (back office and front office).</li>
<li>Staff engagement, effective delegation, performance, and time management.</li>
<li>Incentive plans advice and staff psychometric assessment.</li>
<li>Managed sales, planning and implementation. Accounts management process and customer development</li>
<li>Integrated online/offline omnichannel marketing strategies and implementation.</li>
<li>Performance management (Measure, Monitor, Manage).</li>
</ul>
I offer a free 1-hour business health check to business owners and SMEs directors interested in achieving the next level of growth. If that&apos;s you book me here: <a href=&apos;https://orestemaspes.youcanbook.me/&apos; target=&apos;_self&apos;>https://orestemaspes.youcanbook.me/</a>
Here my contact details:
<a href=&apos;mailto:oreste.maspes@businessdoctors.co.uk&apos; target=&apos;_self&apos;>oreste.maspes@businessdoctors.co.uk</a>
Tel.: 07858531800

Director

Oreste Maspes

I am an advisor mainly helping business owners and directors of SMEs in UK and Italy, to overcome business and individual barriers to achieve their aspirations for growth, financial success, and work-life balance. My vast corporate experience and as an entrepreneur, is combined with my additional activity as Visiting Lecturer at Roehampton University in the faculty of Business and Law that exposes me to advancements in Business Strategy, management processes and practical techniques,focused o

Lunch and Learn: How to 'productise' a service-based business

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