Lunch and Learn: How to grow a sustainable and successful business

I've always loved working on brands.  Almost 20 years spent working at a variety of big FMCG companies honed my skill in using consumer understanding to develop new ideas for products and brands of all shapes and sizes in many sectors.   It was after spending a lot of time working in the booze industry, helping a variety of well know beer and spirit brands develop new products and marketing that it struck me - "I should have ago at that myself". A few years later I had founded Crumbs Brewing, on a mission to create beautiful beer using artisan bread that would otherwise go to waste. Making great beer that also helps the fight against food waste - what could be better!?!  Its been a hugely enjoyable journey - stretching my skills from those of idea generation and brand development to the nuts and bolts of actually brewing and selling a product in a massively competitive and cluttered market place.