School of Sales: Better understanding your customer's journey

Watch back: Better understanding your customer's journey

Watch back this School of Sales workshop, joined by Paul Durrant who focussing on how you can gather a better understanding of your customers buying experience from start to finish.

Mapping your customer's journey, will help you understand how to improve their overall experience - which in turn will help you improve your customer spend and retention rate.

3 key takeaways for this workshop include:

- Learn how to map your customer's journey

- Learn how to identify any weak 'journey links'

- Learn how to improve your customer's journey