Lunch and Learn: Five common marketing mistakes start-ups should avoid

Amber Leach is an award-winning, critically acclaimed wedding photographer, marketing and PR consultant, entrepreneur, and business coach who has been featured widely in the media including being published in over 40 magazines and blogs.  She was also nominated for The Guardian’s Best New Start-Up Award, spoken on BBC Radio and at many events and festivals across the country.  Amber launched her first business 9 years ago, and she is one of the leading female photographers within the UK and won the award ‘Top 50 UK Wedding Photographers’ in both 2019, 2020 and 2021 and has captured over 200 weddings across five continents of the world. She is deeply passionate about the true empowerment of female entrepreneurs and teaching them what she has learned from over 15 years as a successful businesswoman. By helping her clients reach their designated income goals and growing their business through a series of tried and tested step-by-step marketing and business strategies, she is leading the way as a business and marketing expert. Before working as a photographer, Amber had a successful career as a marketing and PR professional within the arts, music, and education sectors for 10 years. Amber is also self-taught and launched her business against the backdrop of being a single mum! However, adversity seemed to gel with her and she quickly grew her start-up into an annual six-figure business. Amber has just launched her 4th business, a marketing agency Established By Her Marketing. When she is not working, she likes to relax with her husband Jesse and children Ruah, Libby, and Thomas in their townhouse on the Hoe, Plymouth, and go for long walks on the sea front.