Five business.connected webinars that are well worth your time

Webinars have always been a core part of business.connected. They give founders time with experts who understand small business realities and focus on what you can apply straight away, not theory.

Since May 2021, business.connected, run in partnership with Vodafone Business, has delivered more than 300 online events as part of its wider free digital skills support programme.

Overall, the programme has provided more than 40,000 hours of support, reached one million SMEs and helped increase confidence in digital skills by 56%.

If you're short on time and want practical guidance you can put to work quickly, these five webinars are a good place to start.

1. Digital marketing that works

This session is a clear, practical walkthrough of digital marketing basics for small businesses.

It's designed for founders who know they need to show up online but aren't sure where to focus.

The webinar covers how to:

• choose the right social platforms for your audience

• create content without a big budget

• balance value-led posts with promotion

It also introduces SEO basics, email marketing best practice and simple security steps that protect both your business and your customers.

What makes this useful is the emphasis on doing fewer things well. You'll come away with a clearer sense of which channels matter most for your business and what consistency really looks like.

Watch this webinar on Enterprise Nation:

2. How to generate customers through your online presence

If you've built a website and social media profiles but struggle to turn attention into enquiries, this webinar tackles that gap.

The session focuses on practical ways to generate customers through your digital presence, including how to grow your email list and why owning your data matters.

You'll hear 10 realistic ways to build your list, both online and in person, plus guidance on how to ask people to sign up in a way that feels natural.

There's also useful advice on setting expectations, building trust and using email as a long-term channel rather than chasing quick wins on social media.

Watch the webinar on Enterprise Nation:

3. Master your marketing with PPC advertising

Paid advertising can feel risky when budgets are tight. This webinar breaks down PPC (pay per click) in plain English so you can decide whether it's right for your business.

You'll learn how pay per click advertising works, the different types of ads available and how to plan a campaign without wasting money.

The session explains targeting, budgeting and landing pages, with a strong focus on measuring results and knowing when something is working.

It's particularly helpful if you need quicker visibility for a product or service and want to understand the trade-offs before spending.

Watch the webinar on Enterprise Nation:

4. How your new business can increase its sales

This webinar looks at sales through a practical, human lens. It's aimed at newer businesses that want to build confidence around selling without feeling pushy or unclear.

The session covers how to define your target audience, identify the problems you solve and build a simple sales plan you can stick to.

There's also advice on research, asking better questions and using everyday interactions, both online and offline, to generate opportunities.

It's a reassuring watch if sales feels overwhelming and you want a more structured way to approach it.

Watch the webinar on Enterprise Nation:

5. Using AI tools to create content for your business

AI has quickly become part of everyday business, but many founders aren't sure how to use it well. This webinar takes a practical approach, showing how AI can help you create content without losing your voice.

You'll learn how to use AI tools to generate ideas, speed up writing and repurpose content across channels.

There's also a strong focus on ethics, accuracy and staying involved in the process, with AI positioned as a tool rather than a replacement.

The session includes hands-on exercises and guidance on choosing tools that fit your business, making it useful whether you're curious or already experimenting.

Watch the webinar on Enterprise Nation:

How to watch more and what to do next

All of these webinars are free and available through the business.connected hub. If you're building your digital confidence or trying to make better use of the tools you already have, they're designed to fit around real working days.

Pick one that matches what you're working on right now and start there.

Want to boost your digital skills?

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