Posted: Thu 25th Feb 2021
Your social media presence as a small business helps you to communicate with customers, build your reputation and boost your sales. Whether you are selling a product or service, social media activity can increase traffic to your website leading to potential purchases.
There are many ways you can utilise social media for your business. Here are three videos from the free Amazon Small Business Accelerator e-learning programme with top tips from Enterprise Nation adviser members:
An introduction to Instagram
Social media expert Lucy Hall introduces using Instagram for your business. She discusses the steps for setting up a business profile on Instagram including choosing a username, selecting a profile image and adding company information.
How to start out on LinkedIn
LinkedIn trainer and My Super Connector founder Jennifer Corcoran shares tips on growing your community on LinkedIn. She explains how to use key features of LinkedIn including the LinkedIn home feed and messenger as well as how to use groups and setting up your own group.
Master social media analytics
Emma Haslam, founder of Borago Insights, explains how to measure the impact of your social media activity. She covers how to define your objectives and monitor social media activity in Google Analytics.
The free Amazon Small Business Accelerator e-learning programme is advice from more than 30 business experts in 218 bitesize videos.
If you're already an Enterprise Nation member, log in to your member dashboard to access the e-learning.
If you're not an Enterprise Nation member, you can join the Amazon Small Business Accelerator for free here.