Three ways to build a strong brand
Posted: Thu 11th Feb 2021
Branding is vitally important for small businesses and a successful brand is at the heart of every established company. If you build your brand in the right way it will help define your business to yourself, your team, your current customers and your potential customers.
Here are three videos from the free Amazon Small Business Accelerator e-learning programme with tips on how you can build your brand:
Define your visual brand identity
Lorna Bladen, head of marketing at Enterprise Nation, shares advice on the importance of a strong visual brand for your business and how to create one.
Create great content
Rachel Whittaker, founder of Indie Beauty Delivers, explains how to create great content for your brand and how to create content that delivers the results you're looking for.
Get media coverage
Liz Slee, head of media at Enterprise Nation, shares advice on what you need in your PR toolkit to get press coverage for your business.
The free Amazon Small Business Accelerator online learning programme is tips on starting, growing and turbo-charging your business from more than 200 bitesize videos.
If you're already an Enterprise Nation member, log in to your member dashboard to access the e-learning.
If you're not an Enterprise Nation member, you can join the Amazon Small Business Accelerator for free here.