The complete press kit for small business
Posted: Fri 17th Oct 2014
Writing a press release costs nothing but your time, yet it can generate thousands of pounds' worth of publicity. Include the key 9 items outlined here, download the template, follow the UK' s leading 55 small business journalists on Twitter and your press kit is complete!
Your press release should have an attention-grabbing headline, the main facts in the first sentence, and evidence and quotes from as high-profile people and companies as possible in the main body of the text. Include great quality images wherever you can to lift the piece and put a face to the brand.
If you're emailing a press release to journalists, write the text in the body of the email and include it in an attachment, too.
Here's what your press release should include:
The first line is punchy and explains the what, who, why and where of the headline
Back up the headline and first sentence with more detail - facts and figures if you have them
Include a quote from you (or your business partner, if relevant)
Can you include a quote from someone else? A happy customer, industry expert or celebrity?
End with a call to action. Where can people go to find out more/how to download the report/which site to visit to claim a free gift, etc.?
Include 'Notes to Editors', with brief details on you and your company
Remember to include contact details - your email address and telephone number
Attach a relevant and interesting image
You could also use a press-release distribution service to secure wider exposure. Options include Response Source but there's also PR Newswire and PRWeb.
... If you don't get a response, follow up!
Download this template press release and replace the key details, facts and figures with your own.
Then get to know the UK's top 55 small business journalists and you're all set to go.