Posted: Fri 17th Oct 2014
Writing a press release costs nothing but your time, yet it can generate thousands of pounds' worth of publicity. Include the key 9 items outlined here, download the template, follow the UK' s leading 55 small business journalists on Twitter and your press kit is complete!
Your press release should have an attention-grabbing headline, the main facts in the first sentence, and evidence and quotes from as high-profile people and companies as possible in the main body of the text. Include great quality images wherever you can to lift the piece and put a face to the brand.
If you're emailing a press release to journalists, write the text in the body of the email and include it in an attachment, too.
Here's what your press release should include:
The first line is punchy and explains the what, who, why and where of the headline
Back up the headline and first sentence with more detail - facts and figures if you have them
Include a quote from you (or your business partner, if relevant)
Can you include a quote from someone else? A happy customer, industry expert or celebrity?
End with a call to action. Where can people go to find out more/how to download the report/which site to visit to claim a free gift, etc.?
Include 'Notes to Editors', with brief details on you and your company
Remember to include contact details - your email address and telephone number
Attach a relevant and interesting image
... If you don't get a response, follow up!