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Learn somethingSusan Allen: Getting a brand stocked in major retailers and securing big-name investors | Small Business Sessions (S9E10)
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Susan Allen: Getting a brand stocked in major retailers and securing big-name investors | Small Business Sessions (S9E10)

Susan Allen: Getting a brand stocked in major retailers and securing big-name investors | Small Business Sessions (S9E10)
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 17th Dec 2025

The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!

The podcast is powered by the business.connected online training programme and our partner Vodafone Business.


Episode 10: Susan Allen, Here We Flo

Joining freelance journalist Dan Martin for the 10th and final episode in the series is Susan Allen, co-founder of sustainable period care products business Here We Flo.

Susan Allen and her co-founder Tara Chandra started Here We Flo after being disappointed at the lack of organic and sustainable personal care products in the market.

The business is now stocked in major retailers and has several big name advisers and investors on board.

Topics discussed in the episode

  • Running a successful Kickstarter crowdfunding campaign

  • How Here We Flo got stocked in Sainsbury's, Boots, Whole Foods and more big retailers

  • Susan's brilliant advice for making a success of being stocked in big retailers

  • Securing advisers and investors from Graze, Charlotte Tilbury, Unilever, M&S, L'Oreal and more

  • Becoming a B Corp


Listen to the audio podcast


Where to listen, watch and subscribe


You can also listen on other platforms and Enterprise Nation.

You can watch and subscribe to the podcast on YouTube.


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Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also host of Enterprise Nation's Small Business sessions podcast and editor of SMEWeb.com. I have over 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, including as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I'm based in Bristol where I work with Bristol Creative Industries, the not-for-profit that supports the creative industries in Bristol and the wider region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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