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Learn somethingLouise Hill: Building a brand to help millions of kids understand money – Small Business Sessions (S9E1)
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Louise Hill: Building a brand to help millions of kids understand money – Small Business Sessions (S9E1)

Louise Hill: Building a brand to help millions of kids understand money – Small Business Sessions (S9E1)
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 15th Oct 2025

The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!

The podcast is powered by the business.connected online training programme and our partner Vodafone Business.

Episode one: Louise Hill, GoHenry

Joining freelance journalist Dan Martin for the first episode in the new series is Louise Hill, founder of GoHenry, the prepaid debit card and financial education app for young people.

Louise was inspired to start GoHenry after being frustrated by her own children's understanding of money management and hearing other parents complain about the same thing. She launched the app in 2010 to teach kids and teens "to be smart with their money" and provide parents with a "tool to nurture healthy financial habits".

Louise has raised tens of millions in investment for the business and acquired Pixpay, a competitor in France.

In 2024, the business was bought by US company Acorns which means it now has around six million subscribers in the UK, US and Europe. In the UK, one in five children between the ages of 10 and 12 has a GoHenry card.

In an inspiring episode, Louise shares insights on how she has built the amazing mission-led brand, and her tips covering areas including launching an app, raising millions in funding, getting big corporates as partners, growing a team and expanding overseas.

Topics discussed in the episode

  • Coming up with the idea for GoHenry.

  • Build the first app and the challenges she had to overcome.

  • Getting big partners, such as Visa, on board.

  • Breaking an equity crowdfunding world record in 2016 when she raised £4m.

  • Tips on finding investors, pitching etc from her experience raising over $100m in venture capital funding.

  • Advice for building a team.

  • How she acquired Pixpay and her tips for expanding overseas. 

  • Why she decided to sell to Acorns. 


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Where to listen, watch and subscribe


You can also listen on other platforms and Enterprise Nation.

You can watch and subscribe to the podcast on YouTube.


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About business.connected

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.

The programme is supported by Vodafone Business. For more information, visit the business.connected support hub.

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's Local Leader for Bristol. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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