PODCAST

Joanna Jensen: Turning a need for eczema cream into a multi-million pound children's skincare brand – Small Business Sessions (S9E2)

Dan MartinDan Martin Content & Events

Posted: Wed 22nd Oct 2025

The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!

The podcast is powered by the business.connected online training programme and our partner Vodafone Business.

Episode two: Joanna Jensen, Childs Farm

Joining freelance journalist Dan Martin for the second episode is Joanna Jensen, founder of children's skincare brand Childs Farm.

Joanna came up with the idea for the business when looking for a natural and effective product for her daughters who struggled with sensitive and eczema-prone skin.

The business launched with independent retailers and online in 2012, before expanding to national retailers including Boots and Waitrose in 2014. In 2022, Childs Farm was sold to PZ Cussons for £40 million.

Joanna has recently published a book, Making Business Child's Play: How to Build a Winning Brand

Topics discussed in the episode include:

Insights into the process of manufacturing a product
The impact of a viral Facebook post that led to a million products sold
Brilliant advice for getting into retailers like Boots and Waitrose
Tips for hiring a good team
Why she decided to sell the business and advice for negotiating a good deal
How she works with businesses as an angel investor
Her thoughts on female entrepreneurs' access to finance
Her new book, Making Business Child's Play: How to Build a Winning Brand

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Dan MartinDan Martin Content & Events

I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's Local Leader for Bristol. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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