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Posted: Wed 23rd Oct 2024
It's time for episode five in series seven of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.
Joining freelance journalist Dan Martin for the fifth episode is Erika Robinson, UK general manager at digital marketing platform Constant Contact, one of the partners of Enterprise Nation's business.connected programme.
During her career, Erika has spent two decades working across strategy and finance for some of the UK's most recognisable brands, including financial software giant Intuit and mental health company Headspace.
Erika is also a small business owner herself so has an in-depth understanding of entrepreneurs' priorities and predicaments.
In 2019, she founded Picnic, a play centre where children can learn about the world by acting out roles in everyday life, such as putting out a fire, delivering the post and serving customers in a shop.
The business has employed over 30 people and welcomed 200,000 parents and children through its doors.
In this episode, Erika:
discusses how to succeed with your digital marketing
shares lessons from her time working in top companies
tells us why she believes small businesses have several superpowers that big companies don't have
talks about her experiences running her own small business
Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves.
You can also listen on other platforms and Enterprise Nation.
The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now
