Learn somethingSmall Business Sessions podcast: TikTok for business masterclass from a creator with 400,000 followers
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Small Business Sessions podcast: TikTok for business masterclass from a creator with 400,000 followers

Small Business Sessions podcast: TikTok for business masterclass from a creator with 400,000 followers
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 22nd Nov 2023

It's time for episode seven in season six of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme.

Episode seven: Cameron Smith (Cazza Time), online influencer and creator

Joining freelance journalist Dan Martin is Cameron Smith, a successful online influencer who uses social media to provide short and snappy advice on all things personal finance.

As Cazza Time on Instagram and TikTok, Cameron has built up a following of more than half a million people who enjoy his tips on everything from tax and student loans to money saving ideas and investments.

In the episode, Dan and Cameron discuss the world of online influencing, how to make great video content and the power of TikTok for small businesses.

Listen to the podcast now

On this week's Small Business Sessions podcast

During the show, Cameron shares brilliant advice and insights. Topics discussed include:

  • How Cameron has built up a following of more than half a million people and attracted millions of views on TikTok and Instagram.

  • How to decide what content works best for your audience.

  • How to measure success on social media.

  • The value of TikTok for small businesses.

  • How to create the perfect video content that resonates with your target audience.

  • How to find your target followers on TikTok.

  • The common mistakes to avoid on TikTok.

  • Key tools and software to make the most of video platforms like TikTok.

Listen and subscribe on your favourite platform


You can also listen on other platforms and Enterprise Nation.

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. Take me to the hub now

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance journalist and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's news reporter and Bristol Local Leader. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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