Scaling lead generation and growing your customer network

In the first part of our Tech Hub bootcamp, we're joined by two industry experts, Laura Burton and Leisa Pickles, who discuss ways to grow your business using storytelling and branding.

Topics covered in this session

How to grow your business by scaling your lead generation with Laura Burton

• How to design a scalable online lead generation system

• The key assets and tools you need to do the heavy lifting for you (yes, we’ll talk AI)

• What to consider before you scale your leads (There might be another way to grow)

Developing a clear value proposition with Leisa Pickles

• Discover the three essential ingredients of a killer value proposition

• Learn how to reflect your customer’s exact needs using their own language to build connection and trust

• Explore how to communicate your value clearly on social media to attract better-fit leads and generate more interest

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