Name: Should you reduce your marketing spend in a recession?
Uploaded: 2022-07-25
Description: The UK Government is prepping a new taxpayer-funded campaign encouraging brands to divert marketing spend into cutting prices.

The UK Government is prepping a new taxpayer-funded campaign encouraging brands to divert marketing spend into cutting prices.

Should you reduce your marketing spend in a recession?

https://www.enterprisenation.com/learn-something/reduce-marketing-spend-recession

Video

In a time of great financial uncertainty, knowing when to reduce costs as a business owner is essential. 

Fortunately, expert Enterprise Nation adviser Dave Holloway is on hand to guide you through these potentially stormy waters, as he explores the relationship between cutting marketing spend and reducing prices. 

A bird's eye view of male hands creating a marketing plan

With recession a possibility in the near future, business owners must be prepared. 

Danny is the founder of Short Story Ventures, a venture studio that helps early-stage founders build a fundable startup brand. He is an investor, adviser and director of Founder Institute, the world&apos;s largest pre-seed startup accelerator.
&quot;I believe the best way to be the change we want to see in the world, is to create it through meaningful ventures.&quot;

Brand-First Venture Builder

Lunch and Learn: Crafting a compelling business pitch

Uncover three simple pitch types you need to grow your business from stage, screen or social media.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

Susana is a business consultant for SME. She helps business owners who want to GROW &amp; FUTURE PROOF their business to achieve their growth goals by providing them with the structure, the knowledge and the tools, without increasing their workload.

Susana is senior business management and marketing professional with over 25 years hands-on experience in developing and implementing growth strategies in pharma, technology, distribution and packaging industries.

She has held strategic positions in brand management, product development, international marketing and business development at Global Corporations for EMEA markets. Susana and her family moved from The UK to Ireland in December 2020 and setup her own business, <a href=&apos;https://www.bbcs.ie/?&apos; target=&apos;_self&apos;>Beacon Business Commercial Services,</a> during the second year of the pandemic (April 2021). Susana is passionate about providing individuals with tools to help them to be the best version of themselves and this is her drive during her corporate career as well as in her own business.

She is an adventurer, risk taker and loves collaborating with other likeminded professionals. When not working, Susana loves running, reading and travelling.

She is originally from Chile, has lived in Europe for the last 23 years, in Spain, The Netherland and The UK.

Director

Marketing Power Hour

A power hour marketing session is a one hour video or in person event. 
The session is 100% personalised to you and your business. 

You set the topic in advance and on the day I’ll give you the necessary training or advice to ensure by the end of the call you are confident in that area of marketing. 

Get in contact to book your session
https://calendly.com/bbcs/marketing-powerhour-with-susanamarambio

If you want to send materials in advance I will review them before the call and on the call y

Registered as a member of the Institute of Accounting and Bookkeepers (IAB) I am a highly motivated and enthusiastic BSc (Honours) Accounting and Finance graduate seeking to harness opportunity from the technical, analytical, organisational and communication skills developed through academia and commercial work experiences. Thrives on working in complex environments and performing to an exceptional standard independently and as part of teams to complete tasks according to deadlines.
I am licensed by the IAB as an accountancy practice and supervised under Anti Money Laundering (AML) regulations.

<h4><ins>KEY SKILLS &amp; COMPETENCIES</ins></h4>
<h4></h4>
* Solid accountancy and bookkeeping knowledge gained through academia and a passionate interest in accountancy.
* Strong teamwork, communication, leadership, problem-solving and critical thinking abilities.
* Working on projects through full project lifecycles following industry standards and best practices.
* Natural aptitude for performing calculations, undertaking detailed analysis and leading on problem solving.
* Rational and logical approach to problem-solving – Excellent analytical and research skills.
* Proficient in the use of software packages including the Microsoft Office Suite, Excel, Xero, FreeAgent.
* Ability to communicate clearly with customers, team members and senior management to build excellent relationships.
* Good team player with an abundance of personal energy, passion and drive.

Senior Accountant

Mark Knight

Registered as a member of the Institute of Accounting and Bookkeepers (IAB) I am a highly motivated and enthusiastic BSc (Honours) Accounting and Finance graduate seeking to harness opportunity from the technical, analytical, organisational and communication skills developed through academia and commercial work experiences. Thrives on working in complex environments and performing to an exceptional standard independently and as part of teams to complete tasks according to deadlines.
I

Should you reduce your marketing spend in a recession?

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