Pop Up Horsham @ Tesco: Meet Zuma the Dog

Six small retailers are selling their products at a special pop-up store in West Sussex supported by Enterprise Nation.

Pop Up Horsham @ Tesco is open throughout October next to a Tesco supermarket, and we're plugging in business advisers in the Tesco store every Tuesday and Wednesday to help the tenants and entrepreneurial visitors. See the schedule of advisers and book a free advice session here.

We're also profiling the small businesses in the store and next up is Samanha Morgan-Bertish, founder of children's lifestyle brand Zuma the Dog.

Describe your business in one sentence

Colourful kids lifestyle brand that keeps childhood alive

How did you come up with the idea for your business?

I was inspired by a need to give high quality colourful kids clothes for every season and offering a product that can integrate easily into any child's life and wardrobe and pull parents away from dressing children in dark bland colours and creating little adults. Some children's fashion trends today are just not appropriate and Zuma the Dog aims to deliver an alternative. Our family pet's lust for life was the inspiration for the character, as every child loves a dog and from the clothing line came the books and toys.

Why did you decide to apply for the pop-up and what do you hope to get out of it?

We have been selling through many online platforms for some time and decided to apply for the pop-up to test out the high street marketplace to see if we can gain more brand awareness and growth. We are also looking for investment and business partners for further growth to open our own stand alone store with the plan to grow this through franchising. We are currently looking into licensing our brand to make further growth through categories outside our clothing and books.

What are your top tips for business success?

Have integrity and grace. Be humble and grateful for every door that opens up for you. Be firm, but fair. Have faith in your ideas, stay positive and more importantly never give up.

Pop in on Tuesdays and Wednesdays in October to meet an adviser at Pop Up Horsham, Tesco, Wickhurst Lane, Horsham, RH12 3YU.

Register below to get the business support that you need: