New features from Adobe's MAX London creativity conference: Big news for small business creators
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Posted: Mon 2nd Jun 2025
7 min read
Innovation took centre stage at Adobe MAX London. And for small business owners using Adobe Express, that means a powerful line-up of new features designed to save you time, boost the quality of your content and help you shine online – without needing a whole creative team behind you.
If you're running a business and juggling everything from sales and service to marketing and content, Adobe just made your life a whole lot easier. Here's what's new in Adobe Express and how you can start using these features to level up your brand.
Clip Maker and Enhanced Speech: One video, endless possibilities
Create video clips suitable for social media – in seconds.
An ideal feature if you've ever recorded a product review, demo or video podcast and wished you could quickly cut it up into bite-sized social media content.
Clip Maker (available on desktop) uses AI to automatically:
identify key moments in your video based on the spoken content
automatically generate captions that you can personalise for greater visual appeal
resize and reframe your video for different social channels
remove background noise immediately (using the Enhanced Speech functionality)
All you have to do is upload your video – Adobe Express does the heavy lifting.
Why small business owners will love it
Get the most out of your content: Split a lengthy video into a number of separate social posts – and widen your reach in the process
Save significant time: AI finds highlights, then formats and tidies them up for you
Look professional: High-quality audio and clear captions make your clips stand out
Clip Maker guarantees people see – and hear – your message on every platform, whether it's an expert interview, a product "unboxing" or a customer testimonial.
Generate similar and new image filters from Photoshop
Go from one image to a signature collection – instantly.
Branding is all about being consistent, and now it's easier than ever to achieve. With Adobe Express, you can use your existing image, stock photos or even an AI-generated visual as a reference – and produce visually consistent variations in seconds.
And with over 30 new image filters from the imaging leaders at Photoshop and Lightroom, your graphics will look professionally polished every time.
What's new?
Generate Similar: AI makes image variations that match your brand's look and feel
30+ new filters: From subtle tweaks to striking effects, ideal for product photos, social graphics and ads
Why small business owners will love it
Always look professional: Keep your visual content the same across all platforms and campaigns
Do more with less: Convert a single image into a full set of branded visuals for web, email and social media
This tool helps you build a signature aesthetic without ever having to start from scratch – whether you're designing a campaign or updating your website.
Dynamic Animation and Generate Video: Bring your designs to life
Add stunning, physics-based movement – and even generate custom B-roll.
Sometimes, static designs can get lost in a scroll. And while creating animations used to take a lot of skill, that's no longer the case.
With Adobe Express's Dynamic Animation feature, you can add physics-based movement – like bounces, wobbles or zooms – to your static designs with just a few clicks. For the greatest impact, you might highlight your call to action (CTA), add life to your headlines or animate your whole slide.
Simply click on an image, element or text box in your Adobe Express project and click "Animation" to see all the options available.
Plus, the new Generate Video tool can create custom B-roll from just a text prompt or a starting image. It's great for filling in video content you don't have time to shoot yourself. Click "Generate with AI" when you log in to Adobe Express and select "Generate video" to get started.
Why small business owners will love it
More engagement: Movement gets attention – and urges people to click
Stand out with ease: Animations and generated video are unlike anything else in typical design tools
No extra video shoots: Fill gaps in your visuals without hiring a videographer or relying on stock footage
New video editing capabilities: Built for business
Drag. Drop. Publish. Done.
Adobe Express has made video editing more intuitive with a few powerful updates that simplify the video editing process from start to finish.
What's new?
Drop Zone: No more cluttered slides, as you drag-and-drop a number of assets directly onto a timeline as individual scenes
Tile View: Rearrange and batch-edit clips before finalising your video
Vimeo Add-On: Access videos from your Vimeo account or publish directly to Vimeo without exporting
Video Recorder: Record yourself directly inside Adobe Express. Then remove the background and overlay your recording onto slides or product demos
Why small business owners will love it
Faster creation: Quickly build a timeline with your images, videos and audio
Efficient editing: Edit scenes in batches for smoother storytelling
Streamlined sharing: Skip the third-party tools – export straight to Vimeo
Creative power for your business
The latest features in Adobe Express are designed to help real businesses solve real challenges – like repurposing long videos into bite-sized content, making a brand more visually consistent or making motion graphics that get people's attention right away.
You don't have to be a designer, an editor or an animator. You just need the right tools – and Adobe Express now puts them all at your fingertips.
Try the new features now and see what's possible: Start creating with Adobe Express
As an Enterprise Nation member, you can get three months' access to Adobe Express Premium for free – just redeem the offer at this link.
Relevant resources
Adobe Express: The quick and easy app to bring your business goals to life
With thousands of easy-to-use templates and commercially safe generative AI tools, Adobe Express makes creating content easy.