What makes a good (or bad) small business strategy?

Over the past two decades, I have navigated change for businesses and organisations – sought or imposed. Whether building on strengths or forging a new direction, I am often tasked to explore and evaluate possibilities, with the aim of transforming a challenge into an opportunity. My career spans multiple industries, geographies, formal education disciplines and professional development fields, providing me with an unusual and potent blend of experience and strategic expertise that enables me to decipher complexity, assess risks and find latent opportunities that transform, strengthen and enable organisations to proactively shape their future. I have held senior strategic roles at HSBC and WPP, have transformed businesses, such as Helly Hansen and Monotype, and have helped unique businesses, such as Aesop and giffgaff, carve their niche. ABOUT TOMORROW About Tomorrow provides strategic support to micro to medium-sized businesses that are: Ready to grow Unsure about their next move Stuck in a rut Facing challenges Considering investment Maybe your business already has a strategy but its not delivering, or maybe there has never been a strategy. No matter the circumstances, we start where you are today. We work with our clients to build and deliver radically simple and impactful strategies that are grounded in insight and have razor sharp focus. Whether making little adjustments or making bolder changes, we work with you throughout the entire process to build, implement and optimise your strategy whilst building your own internal capabilities needed to ensure its ongoing success – which sets us apart from traditional strategy consultants. Where others build reliance, we build capability.