In this webinar, digital consultant Celia Rizothanasi explains how to develop powerful messages that prompt your website visitors to take action.

Lunch and Learn: How powerful messaging increases conversions

Webinar

 explains how to develop powerful messages that prompt your website visitors to take action. She also covers how to create an elevator pitch website.

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

Lunch and Learn: How powerful website messaging increases your conversions

Learn how to develop powerful messages that prompt your website visitors to take action.

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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The tax authority originally said the Self Assessment helpine will be closed every year between April and September.

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Founder

Business apps and tools

Share those great apps and your tips for getting the most out of your digital tools.



I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Eclair Email Marketing Package

Indulge in the luxury of comprehensive email marketing with ‘The Éclair’. 

Covering all bases from content creation to list growth strategies, this package is for those who want it all. With detailed reports and regular reviews, you’ll see your email marketing flourish like never before. 

What it includes:

Up to 2 emails per month.
You provide the content (I can write it for you with some guidance.)
I’ll create all images and optimise them.
I’ll do 2 rounds of edits per email to make sure it’

I&apos;m an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow.
??Proven Track Record
I have experience of working with some of the world&apos;s most renowned brands. I&apos;ve led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I&apos;ve navigated the ever-evolving digital landscape, consistently driving exceptional results and achieving measurable success for my clients across all social channels.
?? Results Drive Approach
I&apos;m a seasoned Social Media Strategist with over a decade of experience in crafting compelling digital narratives that not only captivate audiences but also drive tangible results. I offer innovative digital strategies focused on delivering ROI and go beyond achieving vanity metrics such as followers and engagements.&nbsp;&nbsp;
??Strategic Insight
Leveraging my experience, data-driven insights, and market trends, I craft bespoke strategies that align with your brand&apos;s unique identity and goals. Whether it&apos;s increasing brand awareness, driving website traffic, or boosting sales, I devise roadmaps that ensure your social media presence is achieving your wider marketing and business objectives. From channel audits to crafting compelling social media campaigns that generate buzz and engagement, I can take your social media channels to the next level!

Social Media Consultant

Sheeza Anjum

I&apos;m an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow.
📈Proven Track Record
I have experience of working with some of the world&apos;s most renowned brands. I&apos;ve led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I&apos;ve navigated the ever-evolving digital

Lunch and Learn: How powerful website messaging increases your conversions

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