Posted: Tue 6th Apr 2021
In this Lunch and Learn, business coach Marisa Guthrie shares how to enhance your brand storytelling so you can connect what you do with the people who need to know.
A good brand tells a story. It tells customer and prospects about the work you do and what led you to start your business, but is also about your customer's story. Their own experience and the problem they have needs to be reflected in your brand story.
From the minute they engage with your content, you are setting the scene for them, expressing your values and what you stand for.
Key takeaways from this session:
Clarify your brand values and enhance marketing messages so you can attract more customers and increase your income
Gain an understanding of your audience and what problem your business solves for them
Develop a content strategy for your website and social media
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