Lunch and Learn: How to use storytelling to grow your brand

Sophie Turton
Sophie TurtonElectric Peach

Posted: Tue 11th Jun 2024

At the heart of every successful brand lies a captivating story – a narrative that resonates with audiences, fosters connections and drives business growth.

In this Lunch and Learn, Sophie Turton unveils powerful storytelling frameworks to help you craft a compelling brand narrative that leaves a lasting impression.

Sophie, an award-winning NCTJ-qualified journalist and seasoned brand strategist, will share her expertise in taking a story-first approach to brand communications. With a track record of growing multi-million-pound organisations by keeping them at the forefront of industry conversations, Sophie is passionate about the impact of storytelling on brand awareness and business growth.

Key takeaways from this session:

  • Learn why storytelling is so effective and how to use it to grow your small business

  • Uncover the secrets to grabbing your audience's attention and keeping them hooked

  • Discover storytelling strategies that create lasting connections with your audience

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Sophie Turton
Sophie TurtonElectric Peach
⚡ Become unshakable in your self-expression and communicate with POWer⚡I help impact-led leaders stand up and stand out through impossible-to-ignore storytelling and electric connection building. You'll learn how to harness the power of your voice and use your influence to lead with vision and purpose. As an award-winning NCTJ-qualified journalist and brand strategist, I take a story-first approach to brand communications and have grown multi-million dollar organisations by keeping them at the front of industry conversations. I'm passionate about the potential for businesses to drive cultural and systemic change, and I work with change-maker brands committed to responsible business practice and prioritising people and the planet alongside profit. I'm a non-exec director of The Organisation for Responsible Business and a mentor with Enterprise Nation. I'm here to support you to find your voice and make some noise, harnessing the power of storytelling to attract new audiences and galvanise them to action. 

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