Lunch and Learn: How to use social media to drive traffic to your website

Sheeza Anjum
Sheeza AnjumSpeak Social

Posted: Wed 1st May 2024

In today's digital landscape, social media has emerged as a powerhouse for businesses to drive growth. However, with ever-changing algorithms and more social media channels than ever before, mastering social media marketing to achieve tangible business goals is no easy feat.

In this Lunch and Learn, Sheeza Anjum touches on the power of choosing the right channels, provides guidance on crafting compelling content and touches on the art of social media advertising.

Sheeza is an award-winning freelance digital marketing strategist, helping brands leverage the power of social media to increase their digital footprint and grow. She provides clients with strategic support across all aspects of digital and social media marketing, including content creation, brand creative, channel planning and performance optimisation.

Key takeaways from this session:

  • Discover which social media channels are right for your brand and where you should look to focus your time and energy

  • Find out how to craft compelling content that drives traffic to your website

  • Learn the art of social media advertising and its importance in achieving your goals

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Sheeza Anjum
Sheeza AnjumSpeak Social
I'm an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow. 📈Proven Track Record I have experience of working with some of the world's most renowned brands. I've led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I've navigated the ever-evolving digital landscape, consistently driving exceptional results and achieving measurable success for my clients across all social channels. 🎯 Results Drive Approach I'm a seasoned Social Media Strategist with over a decade of experience in crafting compelling digital narratives that not only captivate audiences but also drive tangible results. I offer innovative digital strategies focused on delivering ROI and go beyond achieving vanity metrics such as followers and engagements.   💡Strategic Insight Leveraging my experience, data-driven insights, and market trends, I craft bespoke strategies that align with your brand's unique identity and goals. Whether it's increasing brand awareness, driving website traffic, or boosting sales, I devise roadmaps that ensure your social media presence is achieving your wider marketing and business objectives. From channel audits to crafting compelling social media campaigns that generate buzz and engagement, I can take your social media channels to the next level!

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